imagotipo
English translation: combination mark
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| 21:54 Feb 1, 2016 |
| Spanish to English translations [PRO] Printing & Publishing / Fonts and Logos | |||||||
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|  Selected response from: Helena Chavarria Spain Local time: 19:48 | ||||||
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| 4 +4 | combination mark |
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| Discussion entries: 2 | |
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Answers
29 mins confidence: 
peer agreement (net): +4
peer agreement (net): +4combination mark Explanation: 'Imagetype' does exist though the word doesn't seem to be very common. Logotype? Isotype? Imagetype? These three words are commonly used between designers and can cause confusion when you are new to the world of design. However, the explanation is quite simple. A logotype or logo refers to the text of the brand and isotype refers to its graphic. Together they create the imagetype to form the complete brand. It is also popular to use the term logotype or logo to relate to the brand as a whole. http://factoryfy.co.uk/what-is-an-isotype/ Se llama imagotipo a la unión del isotipo y el logotipo con los que se identifica a una marca. Es una herramienta usada para apoyar procesos de comunicación tanto interna como con la audiencia externa. Por lo general, el isotipo se encuentra a la izquierda o sobre el logotipo. Ejemplos de imagotipo son las marcas de Lacoste, Movistar, National Geographic. https://es.wikipedia.org/wiki/Imagotipo Muchos autores lo manejan como "imagotipo", el cual es una simbología gráfica abstracta, que se puede presentar en diferentes formas geométricas, siendo esta la parte llamativa. Por otro lado, el logotipo puede presentarse de dos formas: en forma de gráfico o simplemente con las mismas letras de la marca. En un ejemplo, tomando la marca de cigarrillos Marlboro. El isotipo es el escudo Philip Morris, coronado, con dos corceles a sus costados. El logotipo es la palabra escrita Marlboro, con su tipografía, color e interletraje original real. La figura trapezoidal roja es una aplicación de diseño que se desprende de las figuras geométricas predominantes. El tamaño y ubicación de cada elemento corresponde a las normas de ubicación espacial. https://es.wikipedia.org/wiki/Isotipo_(diseño) Combination Mark Combination marks are types of logo design that use imageries and font types. Simply put, it is a combination of Brandmark Symbol and Wordmark. A striking yet simple icon, combined with a simple type face can create a really good Combination Mark design. Brands like twitter, Vodafone and Qantas are good examples of companies who use this type of logo. See below examples. http://www.marketingefficiencies.com.au/marketing/brand-deve... COMBINATION MARK These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications. A well-designed combination mark looks just as good with the elements separate as it does with them together. You might recognize some combo marks like Hawaiian Airlines, Adidas and Sprint. http://www.nodinx.com/5-basic-types-of-logos/ Finally, as long as your combo mark is not integrated, meaning the text and graphic are separate rather than merged (think VW or Starbucks vs Microsoft or Mercedes Benz), you have the option to choose to use only the graphic or logotype in specific circumstances. This feature alone makes a combination mark the adaptable choice for a logo, whether you're just starting out or earning the big bucks. http://blog.designcrowd.es/article/761/why-61-of-the-worlds-... -------------------------------------------------- Note added at 38 mins (2016-02-01 22:33:35 GMT) -------------------------------------------------- Combination Marks - Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about. There are integrated and stand alone combination marks. For instance, Starbucks logo has the text with the graphic integrated, whereas the AT&T logo has the icon separate from the text. http://www.logodesignsource.com/types.html 56% of the top brands’ logos incorporate both text and a symbol. Combination marks (occasionally known as iconic logotypes) are the best of both worlds, so it makes sense that they’d be so popular; they spell out the name of a company while simultaneously associating it with a visual icon. Because combination marks are more complex, they require more time and thought to design effectively. But that extra work gives you a logo design that’s more versatile than most. These logo types can often be split apart, giving you the ability to use the text or the symbol independently if the situation calls for it. - See more at: http://www.companyfolders.com/blog/5-different-logo-design-s... -------------------------------------------------- Note added at 42 mins (2016-02-01 22:37:28 GMT) -------------------------------------------------- I suggested the same two years ago! http://www.proz.com/kudoz/5235868#11566621 |
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