bajada
English translation: subhead
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| 08:57 Jun 23, 2005 |
| Spanish to English translations [PRO] Marketing - Advertising / Public Relations / Brand identity | |||||||
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|  Selected response from: tazdog (X) Spain Local time: 02:56 | ||||||
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| Summary of answers provided | ||||
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| 4 +1 | subhead |
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| 4 | downturn |
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| 4 | loss of market share |
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| 3 | downstream |
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| Discussion entries: 4 | |
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Answers
12 mins confidence: 
downturn Explanation: :) |
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Grading comment
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| The asker has declined this answer Comment: I'm afraid you've got the wrong end of the stick this time, thanks anyway | ||
2 hrs confidence:
loss of market share Explanation: downturn is good too. this might be more appropriate for describing a specific product or company. also colloquial "is in a rut", or, more economically based "report a loss". |
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2 hrs confidence: peer agreement (net): +1
peer agreement (net): +1subhead Explanation: They didn’t make it up. It’s used in journalism, although from what I could see, it comes up more in texts from Argentina, so I don't know if it's a local meaning or not. Bajada: frases que completan la idea del título y que se ubica por debajo de él. http://www.rrppnet.com.ar/diccionario.htm 1. Titulo principal. 2. Volanta o antetítulo. 3. Bajada o subtítulo. 4. Copete o lead http://www.rrppnet.com.ar/mediosgraficos.htm sub•head n. In both senses also called subheading. 1. The heading or title of a subdivision of a printed subject. 2. A subordinate heading or title. http://dictionary.reference.com/search?q=subhead The online magazine Salon not only employed the headline "Starr Wars" but also added a ***subordinate headline (a "subhead" or "subhed," in parlance).*** http://www.mcsweeneys.net/1998/12/01headlines.html And here’s a text using subhead in your type of context, i.e., in a brochure. Subhead: The function of a good subhead is to create a transition between the headline and the body of the text. Check newspaper stories. You have an attention grabbing headline, then some smaller text with more "teaser text" to lead you into the main text of the story. Your ads and brochures should use the same techniques. Don't have a headline, then an illustration, then body text, without some sub text to gently lead the reader. http://www.smalltownmarketing.com/adsthatsell.html Also see previous Kudoz question: http://www.proz.com/kudoz/495989 |
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Grading comment
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14 hrs confidence:
downstream Explanation: / |
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