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14:52 Nov 3, 2008
Spanish to English translations [PRO] Marketing - Advertising / Public Relations
Spanish term or phrase:imagen prensable
Source text from Argentina. In discussing an advertising campaign that made use of paid editorial/informational content ("advertorials"--lengthy print ads that superficially look like an informational article but usually say "advertisement" at the bottom and are skewed toward promoting a product).
These advertorials are put out tied to the name of "un conocido médico nutricionista cuyo aval fuera serio y su ***imagen prensable***"