imagen prensable

English translation: marketable image

14:52 Nov 3, 2008

Spanish to English translations [PRO]
Marketing - Advertising / Public Relations

Spanish term or phrase: imagen prensable

Source text from Argentina. In discussing an advertising campaign that made use of paid editorial/informational content ("advertorials"--lengthy print ads that superficially look like an informational article but usually say "advertisement" at the bottom and are skewed toward promoting a product).

These advertorials are put out tied to the name of "un conocido médico nutricionista cuyo aval fuera serio y su ***imagen prensable***"

Kathryn Litherland KudoZ activity Questions: 217 (3 open) (1 without valid answers) (16 closed without grading) Answers: 1282 United States
Local time: 21:08

English translation:marketable image

Explanation:
Hi Kathryn,

I understand this to mean "fit to be published", i.e. marketable.

Good luck!

Álvaro :O)

Selected response from:

moken
Local time: 02:08

Grading comment

Thanks, good suggestion.
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +9

marketable image

moken

4 +1

and whose face is recognizable

Robert Forstag

media-friendly image

Marian Vieyra

Answers

4 mins confidence:

peer agreement (net): +9

marketable image

Explanation:
Hi Kathryn,

I understand this to mean "fit to be published", i.e. marketable.

Good luck!

Álvaro :O)

moken
Local time: 02:08
Works in field
Native speaker of: Spanish
PRO pts in category: 28

Grading comment

Thanks, good suggestion.

31 mins confidence:

peer agreement (net): +1

y su imagen prensable. and whose face is recognizable

Explanation:
A strange phrase, but I really don't think "marketable image" is what would work here (even though that is the underlying idea). This seems a more natural way of putting it.

Suerte.

Robert Forstag
United States
Local time: 21:08
Specializes in field
Native speaker of: English
PRO pts in category: 60

1 day 19 hrs confidence:

media-friendly image

Explanation:
a doctor/nutritionist with a media-friendly image...

Marian Vieyra
United Kingdom
Local time: 02:08
Specializes in field
Native speaker of:

English
PRO pts in category: 32

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