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Spanish to English translations [PRO] Marketing - Advertising / Public Relations
Spanish term or phrase:consolidación de marca
I am translating resumes for headhunting company and I came across the following:
Estuve a cargo de la consolidación de la marca XXXX como génerico de la telefonía celular en la Argentina.
I tried "brand consolidation" but did not find many hits in Google. Does anybody know the right translation?