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Declinación relacional

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11:50 Feb 26, 2018
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: Declinación relacional
The context is the field of CRM (customer relationship management). The "relacional" has to do with the relationship but the "declinación" I have no idea. There's no more context. Thank you in advance.
Kathy M
United Kingdom

Summary of answers provided
2 +1relational articulation / interaction
Ana Vozone
3a decline in customer relations
Barbara Cochran, MFA

Discussion entries: 4



5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
a decline in customer relations

Meaning they're not as good as the used to be, that they're poorer than before.

Note added at 53 mins (2018-02-26 12:43:31 GMT)

"outlines/points to a decline in customer relations"

Barbara Cochran, MFA
United States
Local time: 18:34
Specializes in field
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
neutral  polyglot45: sorry but this is nonsense - declinar = to cascade down// ever heard of context ?
57 mins
  -> I'm sorry, but your comment is nonsensical. Per Collins Robert, declinación=decline or falling off.
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1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
relational articulation / interaction

In the sense of combination of the various aspects / facets of campaigns.

Having not seen the full context, however, I only give my suggestion a "Low" level of confidence. Pls see text between asterisks below.

https://www.google.pt/search?q="relational articulation"&oq=...

"Entre los principales cometidos que asumirá para Mahou San Miguel, un cliente para el que Genetsis trabaja desde hace cuatro años, están *********el diseño de la declinación relacional de todas las campañas del Grupo******** así como el análisis y la parametrización de las mismas, junto con el equipo de marketing relacional del anunciante y sus marcas."

Ana Vozone
Local time: 23:34
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  philgoddard: We don't have enough context, but I'm guessing this is a list of the benefits of CRM. Your second answer is better because it doesn't have two words containing "ation".
2 hrs
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