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"marketing relacional"

English translation: Relationship marketing

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14:03 May 17, 2000
Spanish to English translations [PRO]
Bus/Financial
Spanish term or phrase: "marketing relacional"
Seems to go beyond mere "marketing" or "public relations". Here is the context:

"El viaje de incentivo es la herramienta de marketing relacional que ha obtenido mejores resultados..."
Anoia Linguistic Services
English translation:Relationship marketing
Explanation:
In general context it is marketing that seeks to create brand loyalty by developing relationships between the company and the consumer. Other examples of relationship marketing can be seen in Home Depot's do-it-yourself courses, FAQ mailings to registered users of a product, etc.

Selected response from:

Judy Rojas
Chile
Local time: 02:53
Grading comment
3 KudoZ points were awarded for this answer

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Summary of answers provided
narelational marketing, or relationship marketingClaire Parker
narelationship marketing (this is in support of the first answerer, above)
Yolanda Broad
na"target marketing"Vince Medlock
naRelationship marketing
Judy Rojas


  

Answers


13 mins
Relationship marketing


Explanation:
In general context it is marketing that seeks to create brand loyalty by developing relationships between the company and the consumer. Other examples of relationship marketing can be seen in Home Depot's do-it-yourself courses, FAQ mailings to registered users of a product, etc.



Judy Rojas
Chile
Local time: 02:53
Native speaker of: Spanish
PRO pts in pair: 525
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20 mins
"target marketing"


Explanation:
In this context, I would translate it as "The incentive trip is the target marketing tool that has gotten the best results..."

Good luck!

Vince Medlock
PRO pts in pair: 16
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3 hrs
relationship marketing (this is in support of the first answerer, above)


Explanation:
A very electronic-media oriented concept. For some discussion of this term in Spanish, see Mar Monsoríu's website: www.mixmarketing-online.com/vocabulario.html --- A definition from Termium: English:Marketing relationship marketing s CORRECT CONT - Il will involve an aggressive relationship marketing campaign aimed at pre-cultivated account. s
DEF - Relationship marketing is a concept for delivering information based on the individual needs of the customer or prospect. Rather than send out broad, mass marketing appeals, information is delivered based on a prospects individual orientation, needs and concerns. This is one-on-one individual marketing communication. INTERNET: http:// www.onlineadvertising.com/dbase1.htm s 1997-01-15 ----


    Reference: http://www.mixmarketing-online.com/vocabulario.html
    Reference: http://www.termium.com
Yolanda Broad
United States
Local time: 00:53
Native speaker of: English
PRO pts in pair: 668
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10 hrs
relational marketing, or relationship marketing


Explanation:
I gather this is the same as "marketing relationnel" in French. Seems to be geared to trying to establish a kind of "relationship" with the customer/would-be customer in order to better answer to their expectations. Look up "relationship marketing" or "relational marketing" on AltaVista, there are lots of hits. I think "relationship marketing" is more common than "relational".

Claire

Claire Parker
France
Local time: 06:53
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 8
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