triangulación
English translation: triangulation
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| 23:53 Oct 26, 2002 |
| Spanish to English translations [PRO] Bus/Financial | |||||||
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|  Selected response from: Maria Luisa Duarte Spain Local time: 06:35 | ||||||
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| 5 +4 | triangulation |
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| 4 +1 | trilateration |
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| Discussion entries: 1 | |
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Answers
6 mins confidence: 
peer agreement (net): +4
peer agreement (net): +4triangulation Explanation: + -------------------------------------------------- Note added at 2002-10-27 00:03:47 (GMT) -------------------------------------------------- Try triangulation in your marketing strategy Scott Clark How many dimensions should you apply to the marketing strategy for your business? Successful small businesses focus on a specialized niche of a larger target market. We live in a three-dimensional world, so establish the initial marketing strategy for your business by focusing on just three dimensions. Envision an equilateral triangle with Quality at one corner, Service at the second and Price at the third. During your early planning (after identifying your market niche), differentiate your initial marketing strategy within this triangle. http://www.bizjournals.com/seattle/stories/1999/06/28/smallb... -------------------------------------------------- Note added at 2002-10-27 00:15:16 (GMT) -------------------------------------------------- Since qualitative research is useful for structuring problems and helping design quantitative studies and quantitative studies are more favored when decision making is required, an obvious \'do qualitative work first, then a quantitative study\' suggestion emerges. Indeed many qualitative researchers label their research implying that follow-up quantitative studies are an appropriate method for increasing validity. They imply that decisions should not be based on qualitative research alone. Deshpande, himself (an obvious supporter of idealism) does not claim that the quantitative paradigm has no place in marketing, he notes that theory verification is an important part of the overall growth of the body of knowledge in marketing. Therefore triangulation of methodologies seems to be the way forward, a view supported by Bartos (1986), \'The polarization of qualitative and quantitative research is counterproductive, an integrated approach is better\'. It seems to me that both qualitative and quantitative researchers need to cuddle up to each other, in metaphoric terms, in order to improve the caliber of marketing research and re-shape the discipline. I use the example of a survey. Structured closed questions presuppose that the relevant responses are known and the only issue is their frequency. Qualitative methods can provide a starting point as to what questions to ask and to whom, when and how they should be asked. When this has been determined more appropriate questions can be considered and in-turn the usefulness (cost effectiveness) of the research can be enhanced. This means that researchers should learn not only both quantitative and qualitative research methods, but also the strengths and weaknesses of each set of procedures. Triangulation of procedures would then lead to using an appropriate mix of both quantitative and qualitative methods such that the weaknesses of one set of methodologies is compensated for the strengths of the other and vise versa. http://freespace.virgin.net/gm.smith/sw-markreserach.htm |
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