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18:12 Mar 24, 2001
Spanish to English translations [Non-PRO]
Spanish term or phrase: primerprecio
Existe una marcada búsqueda por la diferenciación entre competidores detallistas, frente al consumidor

Las diferentes estrategias promueven la lealtad entre los consumidores

El desarrollo de actividades tácticas de mercadeo, busca aumentar el consumo, mediante: precio, promoción y surtido

Desarrollo de Marcas Propias, Exclusivas y Primer Precio
Virgilio Chavez-De la Torre

Summary of answers provided
naintroductory price/introductory offerMyriam Coppieters-Jarsky
naretail priceQuentin
nafirst price (without markdowns)



22 mins
first price (without markdowns)

A sale or bargain price would be "last price".

Local time: 18:43
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 7645
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11 hrs
retail price

In the example given, the perceived exclusivity of a brand name will support the retail price.

    Fifteen years translating Spanish to English in Mexico.
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15 hrs
introductory price/introductory offer

I am not sure of this. But in North America new products are often sold for the first time by a store at an introductory price that is lower than the regular price in order to get customers to try the product (in the hope that they will continue to buy it once it goes on sale at the regular price). The context indicates that this might be the right translation.

Myriam Coppieters-Jarsky
Local time: 12:43
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