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18:12 Mar 24, 2001
Spanish to English translations [Non-PRO] Marketing
Spanish term or phrase:primerprecio
Existe una marcada búsqueda por la diferenciación entre competidores detallistas, frente al consumidor
Las diferentes estrategias promueven la lealtad entre los consumidores
El desarrollo de actividades tácticas de mercadeo, busca aumentar el consumo, mediante: precio, promoción y surtido
Desarrollo de Marcas Propias, Exclusivas y Primer Precio
Explanation: I am not sure of this. But in North America new products are often sold for the first time by a store at an introductory price that is lower than the regular price in order to get customers to try the product (in the hope that they will continue to buy it once it goes on sale at the regular price). The context indicates that this might be the right translation.