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Explanation: given that brand hierarchies exist, why not to hierarchize the brand image? jerarquizar is such a specific verb that I find it difficult to believe it would mean upgrade or give more prestige to...
Brand positioning efforts include:
Corporate ID audit
Brand benchmarking research (internal and external)
Customer and prospect perception research
Competitive positioning audit
Brand positioning development
More and more companies are concerned with the interplay within brand hierarchies and classes and perceptions across media and geographic boundaries and how to optimize their brand strategies to make certain all brands are as supportive as possible to their, sister, sibling and parent brands in all regions and across all media.