Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
Spanish to English translations [PRO] Bus/Financial - Marketing / Market Research
Spanish term or phrase:liderización
It is the part "crea liderizacion hacia el mercado" that I don't understand - leads the way to the market? creates market leadership? leads the market? I don't understand the meaning "(El producto) crea liderización hacia la marca y transforma una actividad divertida en un potente instrumento de marketing para su empresa o producto."