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this is a bit of a stab in the dark, but bearing in mind where the label actually goes, and the shape of this seam, what it suggests to me is the "rib" (probably the wrong term) that in well-made t-shirts covers the seam between the actual shirt and the collar.
there is probably a frightfully technical term for this
MJ Barber Spain Local time: 09:28 Native speaker of: English PRO pts in category: 6