puff

English translation: teaser

12:58 Jun 14, 2016
Swedish to English translations [PRO]
Art/Literary - Journalism
Swedish term or phrase: puff
Detta kommer ifrån en forskningsrapport om bildjournalistik. Ordet, som verkar vanligt inom svensk journalistjargong, förekommer på en hel del ställen och innebär något med syfte att få läsaren att läsa vidare:

"...på så sätt kan bilderna ses som puffar på en marknad där de bägge morgontidningarna konkurrerar om läsarna."

"...och det gör även bildpuffar till tidningens insidor och bilagor"

"Bilderna är företrädesvis illustrationer eller puffar..."
ehnsio
Sweden
Local time: 23:06
English translation:teaser
Explanation:
Teasers in newspapers
Teasers are very brief pieces of either visual or textual information, or more commonly, a combination of both, that is presented on a prime page as a way to inform and excite a reader regarding information ‘buried’ in the inside pages.
http://www.herald.co.zw/teasers-in-newspapers/

A newspaper publisher recently said to me: “That thing across the top of the front page. We could sell that. It’s a prime spot, we could charge a premium.” The 'thing’ to which he referred was the coloured strip that runs under or over the masthead and is variously called the blurb, puff panel, skybox promo-panel, boost or teaser. Remarkably, in the UK, just about every newspaper uses one.
http://www.inpublishing.co.uk/kb/articles/is_your_blurb_doin...

https://sv.wikipedia.org/wiki/Puff_(journalistik)

Puffar/teasers i Polopoly
Du kan skapa och placera puff/teaser i vänsterspalt, mittspalt/löpsedel och högerspalt.
http://www.su.se/polopolymanual/guider/huvudredaktör/skapa-p...
http://www.su.se/polopolymanual/guider/huvudredaktör/skapa-p...

Det går att skapa en bildpuff, en bild som länkar till en annan sida, genom att skapa ett dokument under Sve/Bildpuff.
https://openlibrarysolutions.atlassian.net/wiki/display/CSL/...
visa bildpuff
show blurb with image element
https://openlibrarysolutions.atlassian.net/wiki/display/CSL/...

This is mainly so called blurbs that are used to lure the user into further reading
Det handlar om så kallade puffar som ska locka till vidare läsning
http://www.diva-portal.org/smash/get/diva2:158900/FULLTEXT01...
Selected response from:

Alison MacG
United Kingdom
Local time: 22:06
Grading comment
I agree - great explanation! Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2teaser
Alison MacG


  

Answers


4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
teaser


Explanation:
Teasers in newspapers
Teasers are very brief pieces of either visual or textual information, or more commonly, a combination of both, that is presented on a prime page as a way to inform and excite a reader regarding information ‘buried’ in the inside pages.
http://www.herald.co.zw/teasers-in-newspapers/

A newspaper publisher recently said to me: “That thing across the top of the front page. We could sell that. It’s a prime spot, we could charge a premium.” The 'thing’ to which he referred was the coloured strip that runs under or over the masthead and is variously called the blurb, puff panel, skybox promo-panel, boost or teaser. Remarkably, in the UK, just about every newspaper uses one.
http://www.inpublishing.co.uk/kb/articles/is_your_blurb_doin...

https://sv.wikipedia.org/wiki/Puff_(journalistik)

Puffar/teasers i Polopoly
Du kan skapa och placera puff/teaser i vänsterspalt, mittspalt/löpsedel och högerspalt.
http://www.su.se/polopolymanual/guider/huvudredaktör/skapa-p...
http://www.su.se/polopolymanual/guider/huvudredaktör/skapa-p...

Det går att skapa en bildpuff, en bild som länkar till en annan sida, genom att skapa ett dokument under Sve/Bildpuff.
https://openlibrarysolutions.atlassian.net/wiki/display/CSL/...
visa bildpuff
show blurb with image element
https://openlibrarysolutions.atlassian.net/wiki/display/CSL/...

This is mainly so called blurbs that are used to lure the user into further reading
Det handlar om så kallade puffar som ska locka till vidare läsning
http://www.diva-portal.org/smash/get/diva2:158900/FULLTEXT01...


Alison MacG
United Kingdom
Local time: 22:06
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
I agree - great explanation! Thanks!

Peer comments on this answer (and responses from the answerer)
agree  Deane Goltermann: Great explanation!
4 hrs
  -> Thank you, Deane

agree  Anna Herbst
9 hrs
  -> Thanks, Anna
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