täckningsgrad

English translation: contribution margin ratio

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Swedish term or phrase:täckningsgrad
English translation:contribution margin ratio
Entered by: Elena_S15

07:48 Apr 2, 2005
Swedish to English translations [PRO]
Marketing - Marketing / Market Research
Swedish term or phrase: täckningsgrad
Dear colleagues,

This is the course in Marketing.

The below sentence in the context I find confusing:
"Låt oss t ex säga att du har en täckningsgrad på 15% - täckningsgrad är förresten detsamma som täckningsbidraget i relation till priset."

Does "täckingsgrad" and "täckingsbidrag" mean the same in this context or not?

"Täckingsbidrag" - I found translation "contribution margin".

Further context:

För att du verkligen ska inse hur stor genomslagskraft en prisändring får på din vinstnivå vid låga marginaler, föreslår jag att du skaffar dig en tabell som beskriver förhållandet mellan täckningsgrad, pris och täckningsbidrag.

Annars finns det också en sådan uppställning i en bok av Mats Kullstedt och Lars Melin som heter "Driva Eget Handboken". Låt oss t ex säga att du har en täckningsgrad på 15% - täckningsgrad är förresten detsamma som täckningsbidraget i relation till priset. Om du har en täckningsgrad på 15% och sänker ditt pris med 10%, måste du öka försäljningsvolymen med 200% för att bibehålla en oförändrad vinstnivå.
Elena_S15
contribution margin ratio
Explanation:
Täckningsgrad = contribution margin ratio
Täckningsbidrag = contribution margin
Contribution margin = sales - variable costs
Contribution margin ratio = (sales - variable costs)/sales
Contribution margin - the amounts generated by sales to cover fixed costs
Contribution margin - indicates the percent of sales available to cover fixed costs and profits.


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Note added at 36 mins (2005-04-02 08:24:34 GMT)
--------------------------------------------------

Obviously, the last definition should read
Contribution margin ratio - indicates the percent of sales available to cover fixed costs and profits.
Selected response from:

Catherine Brix
Local time: 12:40
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1contribution margin ratio
Catherine Brix


  

Answers


35 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
täckningsgrad
contribution margin ratio


Explanation:
Täckningsgrad = contribution margin ratio
Täckningsbidrag = contribution margin
Contribution margin = sales - variable costs
Contribution margin ratio = (sales - variable costs)/sales
Contribution margin - the amounts generated by sales to cover fixed costs
Contribution margin - indicates the percent of sales available to cover fixed costs and profits.


--------------------------------------------------
Note added at 36 mins (2005-04-02 08:24:34 GMT)
--------------------------------------------------

Obviously, the last definition should read
Contribution margin ratio - indicates the percent of sales available to cover fixed costs and profits.


    Reference: http://www.bizwiz.com
Catherine Brix
Local time: 12:40
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 21

Peer comments on this answer (and responses from the answerer)
agree  Dana Sackett Lössl: Yes!
2 hrs
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