My name is Ibrahim and I’m the Manager of Creative Content at Qatar Foundation. For more than 13 years, I’ve been helping large-scale non-profits, companies, and governments in the Middle East deliver their messages to audiences in both Arabic and English. From websites and social media to print publications and events, I’ve worked as an editor and translator across different multimedia platforms, using a creative lens to produce content that natively resonates with the target audiences. 

I have a keen eye for content strategy, especially when it comes to projects targeting a Middle Eastern audience, and have led teams of journalists, researchers, translators, and designers to produce some excellent content over the past few years. I’m really proud of the team I’ve been able to assemble at Qatar Foundation, and have been lucky enough to make the best use of their talent by applying my learnings from the HEC Paris Executive Leadership Program that I recently completed.

In terms of organizations, I’ve been working for Qatar Foundation—one of the Middle East’s largest non-profits—for over a decade. The organization hosts more than 60 entities, schools, and international universities, and I have worked with the majority of those that are part of Qatar Foundation.

My current role requires a high-level of cultural sensitivity and awareness, and consistently demands a high level of professionalism, accuracy, and performance. I am able to navigate such complexities and maintain standards because my translation experience is extensive. I transcreate projects to suit the precise needs and cultural contexts of the audience using cultural dialects, as needed, for the Arab Gulf countries, the Levantine region, and North Africa. Aside from the digital projects I manage on a daily basis, I have also translated six books, an encyclopaedia, and dozens of newsletters and magazines.

Aside from maintaining high standards of content, my role also requires a close collaboration with designers and videographers to maintain a consistent vision and branding that meets the needs of our organization’s corporate identity.

Over this period, I have also worked with other leading organizations and companies around the world. Most recently, I have been working with TED as the main content reviewer for their first Arabic platform: TEDinArabic. Other organizations I’ve worked with include the Ministry of Higher Education in Saudi Arabia, Leo Burnett, Tatweer, TBWA, Grayling, and Kwintessential.

I’ve also worked as the lead transcreator/translator for a range of high-profile and sensitive speeches from international figures such as Her Highness Sheikha Moza bint Nasser, His Highness Sheikh Mohammad Bin Rashid, Mohamed Mustafa ElBaradei, Jimmy Carter, Ban Ki-Moon, and others.