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English to Bulgarian: Extract - Robert Cialdini - Influence Science and Practice 4th Ed.
Source text - English The Krishnas' resolution was brilliant. They switched to a fund-raising tactic that made it unnecessary for their targets to have positive feelings toward the fundraisers. They began to employ a donation-request procedure that engaged the rule for
reciprocation, which, as demonstrated by the Regan study, was strong enough to overcome dislike for the requester. The new strategy still involved the solicitation of contributions in public places with much pedestrian traffic (airports were a
favorite), but, before a donation was requested, the target person was given a "gift"—a book
Translation - Bulgarian Решението на Кришна беше гениално. Те смениха тактиката за набиране на средства така че техните жертви да имат положителни чувства към събиращите пари. Започнаха да използват процедура за молба за дарение, изградена върху правилото за реципрочност, както е доказано и от изследването на Рейгън е достатъчно за да се превъзмогне антипатията към искащия. Новата стратегия още включва просба на публични места с огромен пешеходен трафик (любимите са летища), но преди да се поиска дарение от някого, първо му се дава подарък - книга...
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