English to Spanish: Advertising General field: Art/Literary Detailed field: Advertising / Public Relations
Source text - English Advertising is a non-personal form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, internet, radio, news programs, and published pictures and articles.
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.
Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Translation - Spanish La publicidad es una forma no personal de comunicación destinadas a persuadir a una audiencia (espectadores, lectores u oyentes) para comprar o tomar alguna acción sobre los productos, los ideales, o servicios. Se incluye el nombre de un producto o servicio y cómo ese producto o servicio puede beneficiar al consumidor, para persuadir a un mercado objetivo para comprar o de consumir esa marca en particular. Estas marcas suelen ser pagadas o identificados a través de patrocinadores y vistos a través de diversos medios de comunicación. La publicidad también puede servir para comunicar una idea a una cantidad masiva de personas en un intento de convencerlos de que tome una acción determinada, como el fomento de 'medio ambiente' comportamientos, e incluso conductas no saludables a través del consumo de alimentos, los videojuegos y ver televisión promoción, y un hombre "perezoso" a través de una rutina de pérdida de ejercicio. Moderno de publicidad realizadas con el aumento de la producción masiva a finales del siglo 19 y principios del 20o. Los medios de comunicación se puede definir como cualquier medio de comunicación tiende a llegar a una cantidad masiva de personas. Existen varios tipos de medios de comunicación son la televisión, Internet, radio, programas de noticias, e imágenes y artículos publicados.
Anunciantes comerciales a menudo buscan generar un mayor consumo de sus productos o servicios a través de la marca, que consiste en la repetición de una imagen o nombre del producto, en un esfuerzo para asociar cualidades relacionadas con la marca en la mente de los consumidores. Los diferentes tipos de medios de comunicación pueden ser utilizados para entregar estos mensajes, incluidos los medios tradicionales como periódicos, revistas, televisión, radio, correo directo o al aire libre, o los nuevos medios como los sitios web y mensajes de texto. La publicidad puede ser colocado por una agencia de publicidad en nombre de una empresa u otra organización.
La publicidad no comercial que gastar dinero para anunciar artículos que no sea un producto de consumo o de servicios incluyen los partidos políticos, grupos de interés, las organizaciones religiosas y organismos gubernamentales. Las organizaciones no lucrativas podrán basarse en los modos de persuasión libre, como un anuncio de servicio público.
English to Spanish: Public Relations General field: Marketing Detailed field: Advertising / Public Relations
Source text - English Public relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs. Public relations (PR) concerns professions working in public message shaping for the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing, and visitor relations. The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.". Others define it as the practice of managing communication between an organization and its public. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement and do not direct payment. Common activities include speaking at conferences, working with the media, crisis communications, social media engagement, and employee communication. It is something that is not tangible; this is what sets it apart from advertising.
PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are a number of related disciplines falling under the banner of Corporate Communications, such as Analyst Relations, Media Relations, Investor Relations, Internal Communications and Labor Relations. PR professionals focus on building relationships that help to establish rapport with the public. Public Relations professionals must know how to write clearly, speak clearly, and think analytically. These skills are necessary because in the field of PR there is constant communication between professionals and their public. PR professionals also have to think critically so that they can come up with resolutions to problems their clients may face.
There are many areas of public relations, but the most recognized are financial public relations, product public relations, and crisis public relations.
* Financial public relations - providing information mainly to business reporters.
* Consumer/Lifestyle public relations - gaining publicity for a particular product or service (rather than using advertising).
* Crisis public relations - responding to negative accusations or information.
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I’m Althea Nagothi. 25 years old. I was born in Chennai.
I’m passionate about the things that interest me. My family. My local church and community. I listen primarily to music made in the mid sixties to early seventies. CSNY, Traffic, Grateful Dead, Doobie Brothers, Joni Mitchell, The Band, America, The Who, The Beatles, that sort of thing. I read voraciously and collect books as well, but only in specific genres. Detective fiction, as in Nero Wolfe. Caper fiction, as in Donald E Westlake. The Raj and Empire, as in Warren Hastings or Robert Clive. Mathematics as in Hardy or Ramanujan. Management as in Peter Drucker or Max de Pree. Information and Technology as in John Seely Brown. Humour as in Ogden Nash or PG Wodehouse.
I’m passionate about my profession(s), both planned and accidental. A Fellow of the Royal Society of the Arts and a Fellow of the British Computer Society. More and more my interests have moved towards education, I keep thinking of setting up a school from scratch.
I’m passionate about work, particularly with reference to how work is changing: the paradigms created by globalisation, disintermediation and the web; the implications of virtualisation, service orientation and commoditisation; why publishing and search and fulfilment and conversation are the only “applications” we may need; how telephony becoming software and the wireless internet interact with mobile devices; the terrors of poorly thought out IPR and DRM; the need to avoid walled gardens of my own making; how children now teach me about work; the socialising of information, how it creates value by being shared, how it is enriched, how it is corrupted. How information behaves and what I can learn from it.
I’m passionate about education. Where the focus is on equality of opportunity rather than outcome; where diversity is celebrated. Where learning takes place. Which means mistakes get made. Where making mistakes is encouraged.
Ever since I read The Cluetrain Manifesto I have believed in the “markets are conversations” theme, and have had the good fortune to meet and spend time with the Cluetrain gang discussing their views and values.
Which naturally makes me passionate about opensource as well. In democratised innovation. In emergence theories a la Steven Johnson. None of which should surprise the reader, given that my thoughts on opensource were probably more driven by Jerry Garcia than by Raymond or Stallman or Torvalds et al.