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English to German: Website Copy for a Digital Marketing Agency (wrote original German and translated to English)
Source text - English Der Halloween Whopper von Burger King sieht mit seinen schwarzen Brötchen auf den ersten Blick ganz schön gruselig aus. Als der „Black Burger“ 2014 in Japan auf den Markt kam, war er international Gesprächsthema. Zu Halloween 2015 kam der Whopper nun auch in Österreich auf den Markt – allerdings nur für begrenzte Zeit. Der Tag der Markteinführung sollte ein echter Knalleffekt sein. Unsere Aufgabe: Eine Online-Kampagne zu konzipieren und umzusetzen, die zum großen Tag hinführte und Buzz erzeugte, den Burger selbst aber nicht zeigte.
Wir konzipierten die Mystery-Kampagne „What is Black?“ von Grund auf. Im Mittelpunkt stand die Landingpage www.WhatIsBlack.at. Darauf war ein Countdown zu sehen, der die Sekunden bis zur Einführung des Halloween-Whoppers herunterzählte. Der Clou: Die Besucherinnen und Besucher wussten nicht, was bei Ablauf des Countdowns passieren würde – dies führte zu besonders hohem Interesse und Aufmerksamkeit. Auf der Seite fanden sich außerdem Links auf sieben Social Networks. Von Facebook über Spotify bis hin zu Snapchat wurde jedes dieser Netzwerke mit speziell abgestimmtem „What is Black?“-Content bespielt.
Translation - German Burger King’s black-bunned Halloween Whopper looks pretty creepy on first sight. When the black burger was launched in Japan in 2014, it became a worldwide topic of conversation. Halloween 2015 saw the Whopper arrive in Austria – for a limited time only. The market launch was to be a real bombshell. Our task: Conceptualise and implement an online campaign leading up to the big day that would create buzz without showing the burger itself.
We launched the mystery campaign “What is Black?” from scratch. At its centre was the landing page www.WhatIsBlack.at, counting down the seconds until the Halloween Whopper’s launch. The twist: Visitors had no idea what would happen once the countdown ran out, piquing their interest. There were also seven links to social networks on the page: From Facebook to Spotify to Snapchat, each network offered tailor-made #WhatIsBlack content.
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Experience
Years of experience: 14. Registered at ProZ.com: Jul 2010.
- degrees in both journalism (from an Austrian university) and screenwriting (from a US university)
- more than eight years' experience in translation, editing, proofreading
- five years' experience of copywriting, including slogans, entire campaigns, blog posts, social media content and video scripts, in both English and German
Keywords: marketing, online marketing, content, copywriting, social media, arts, entertainment, video scripts, screenwriting
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