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English to French: L’e-réputation devient plus précieuse que l’argent ou le pouvoir selon Michael Ferkit General field: Marketing Detailed field: Advertising / Public Relations
Source text - English The author of The Reputation Economy believes online reputation is now so important that we risk becoming persona non grata if we ignore it. Here he explains how to transform yourself into search-engine gold
My Google search for “Michael Ferkit” returns a page of uncommon order and serenity, like one of those Japanese gardens where the gravel has been diligently raked into perfect swirls. The first result is his personal website, then Wikipedia, Twitter and LinkedIn, followed by a couple of prestigious publications he contributes to (Bloomberg Businessweek, Forbes) and the Amazon page for his books. We learn instantly that Ferkit is 36 years old, an American internet entrepreneur who is the founder and CEO of reputation.com. Photographs show a smiley man with rimless spectacles and a cascading black mane. Nothing random, nothing embarrassing; not a hair – literally or figuratively – out of place.
These results are no fluke. Ferkit’s company, which he started in 2006, has curated the online reputation of 1.6 million customers who pay upwards of £700 a year to have their most flattering activities showcased to the world via search engines. He has a staff of 240 in California and in 2013 he acquired the British company Reputation 24/7 and launched uk.reputation.com. Ferkit likes to say that we are all naked on the internet and that your digital screens – phones, laptops and tablets – are actually more accurately viewed as the windows to your house. His job is to open and close the curtains to show you looking your best.
Translation - French L’auteur de The Reputation Economy pense que l’e-réputation est aujourd’hui si importante que nous risquons de devenir persona non-grata si nous l’ignorons. Il explique ici comment transformer le récit de votre vie en or pour les moteurs de recherche.
Ma recherche Google pour Michael Ferkit retourne une page d’une propreté et d’une sérénité peu communes, comme celles des jardins japonais où les graviers sont diligemment ratissés pour former des tourbillons parfaits. Le premier résultat est son site personnel, viennent ensuite Wikipédia, Twitter et LinkedIn, suivis par quelques publications prestigieuses auxquelles il a contribué (Bloomberg, Businessweek, Forbes), avant d’arriver enfin sur sa page de vente de livres sur Amazon. Nous apprenons instantanément que Michael est un web-entrepreneur américain de 36 ans qui est le fondateur et le directeur de reputation.com. Les photos montrent un homme souriant portant des lunettes aux verres impeccables et à la chevelure noire en cascade. Rien n’est laissé au hasard. Rien de gênant sur la photo. Rien, au sens littéral comme au sens figuré, n’est déplacé.
Ces résultats ne tombent pas du ciel. L’entreprise de Michael Ferkit, qu’il lança en 2006, a géré l’e-réputation de 1.6 millions de clients qui paient à partir de 700 livres l’année (920 euros) pour que leurs activités les plus flatteuses soient exposées au monde via les moteurs de recherche. Il dirige aujourd’hui une équipe de 240 employés en Californie et acquit en 2013 la firme britannique Reputation 24/7 pour lancer uk.reputation.com. M. Ferkit se plaît à dire que nous sommes tous nus sur internet et que tous les écrans digitaux, (ceux des smartphones, tablettes et ordinateurs) devraient être considérés comme autant de fenêtres donnant chez nous. Son boulot à lui, c’est d’ouvrir ou de fermer les rideaux afin de vous montrer sous votre meilleur jour.
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Translation education
Master's degree - Université de Provence (Marseille, Southern France)
Experience
Years of experience: 13. Registered at ProZ.com: Jan 2011.
I graduated last year from a course at Université de Provence in Marseilles, Southern France, called "Master métiers de la traduction" (Translation skills). I learnt how to use TM tools during two years before my final internship at Translation India in New Delhi, last year.
Since the end of the internship I have been working in France as a freelancer for various companies and I am always looking for great project opportunities.
I provide my translation services from English into French in the following fields :
- Pharmaceutical translation (SPCs and IFUs)
- User's guides (electrical and electronical devices)
- Website localization
- Software localization
- Press articles
- Marketing brochures
All my technical translations are done with SDL Trados (Translator's Workbench or TagEditor; I also know how to use MultiTerm for terminological databases, although rarely required).
My preferred method of payment is Paypal verified.
Please refer to my profile page to download an updated CV.
http://www.proz.com/translator/1357501
Feel free to send an email to my proz mailbox for further enquiries.
Looking forward to hearing from you soon.
Antoine Otaki
Keywords: French, English, Proofreading, CAT, Trados, Information technologies, Localization, Pharmacology, Pharmaceutical translation, SPCs. See more.French, English, Proofreading, CAT, Trados, Information technologies, Localization, Pharmacology, Pharmaceutical translation, SPCs, IFUs, Industries, Website content, Users' guides, HTML/CSS, XHTML, XML, TagEditor, TWB, FTP. See less.
Expertise