Chinese to English: RHS Chelsea flower show
General field: Marketing
Detailed field: Marketing / Market Research | |
Source text - Chinese
蘭花王國引領全球
育種．栽培．銷售
台灣是蝴蝶蘭的原生地之一，因為擁有理想的生態環境及自然氣候，非常適合蝴蝶蘭的生長，造就台灣蝴蝶蘭種源豐富，育種者以此為基礎培育出許多優良品系的蝴蝶蘭，在國際間被譽為「蘭花王國」。
蝴蝶蘭業者利用生物技術大量生產優良無病毒種苗，以專業的標準溫室設施及栽培流程控管，栽培出花色穩定、品質優良、花序排列整齊的蝴蝶蘭，年產量約3千萬株，其中80%供應外銷市場，外銷產品從瓶苗及大、中、小苗、開花株皆有。主要外銷國家包括日本、美國、香港、越南、荷蘭…等國。
台南更是全台蘭業重鎮，目前中研院南部生技中心，正全力發展蘭花基因轉殖工作，未來可因應市場消費需求，創造蘭花特異花樣、花色、花形、香氣及抗病蟲害，可望帶來龐大商機。
| Translation - English
Taiwan-
The Kingdom of Orchids
Due to it’s ideal ecological environment and climate, Taiwan has become one of the best places to grow Phalaenopsis primordial(known as Moth Orchid). Relying on rich genetic resources and environmental advantages, Taiwanese breeders have successfully grown many species of orchid, earning Taiwan the title, “Kingdom of Orchids”.
Phalaenopsis(Moth Orchid) growers take advantage of biological techniques to produce large quantities of quality, virus-free seedlings. They use specialized greenhouse facilities and cultivation controls to cultivate Phalaenopsis with stable color, excellent-quality and orderly anthotaxy. The annual Phalaenopsis production is around 30 million. 80% of these supply the export market. These products include flask, seedling and mature blooming plants. Japan, America, Hong Kong, Vietnam, and the Netherlands are the main countries we export to. Tainan, a city located in the south of Taiwan, is especially dedicated to orchid horticulture. The Academia Sinica Biotechnology Center in Southern Taiwan is developing Phalaenopsis transgenic techniques to create species diversity and increase pest-resistance. In other words, it can also generate new potential profit for the market and meet customers’ needs. |
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