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Services
Translation, Editing/proofreading, Software localization, Training
Expertise
Specializes in:
Journalism
Media / Multimedia
Tourism & Travel
Printing & Publishing
Poetry & Literature
Education / Pedagogy
Also works in:
General / Conversation / Greetings / Letters
Marketing / Market Research
Cinema, Film, TV, Drama
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Portfolio
Sample translations submitted: 1
Spanish to English: How to Write for the Internet
Source text - Spanish "Cómo escribir para Internet"
Autor: Bloguero Ernesto del Valle
Si quieres dominar el arte de escribir para Internet vas a tener que replantearte muchas cosas que antes dabas por seguras. Realmente supone un “cambio de chip”. Tendrás que reprogramarte. El objetivo de este mini-curso es ayudarte en ese proceso.
Mis sugerencias están basadas en mi experiencia como profesional y como bloguero. Espero que te resulten útiles y amenas, pero sobre todo espero que me cuentes tus impresiones ;) .
Escribir para Internet no es lo mismo
No. Escribir para Internet NO es lo mismo. Ni parecido. Mira por qué, y entenderás muchas cosas antes de que te las cuente:
1º- En Internet estamos a un clic de distancia de cualquier otro contenido. La paciencia del lector, de por sí escasa, aquí es prácticamente inexistente. Esto afecta no solo al grado de tolerancia con el rendimiento técnico de las webs [1], sino también a la cantidad de texto que el usuario está dispuesto a consumir para obtener el beneficio que espera.
El lector en Internet espera mayores beneficios con menor esfuerzo de lectura… Y hace bien, porque es posible satisfacer esa expectativa.
2º- Internet, en su etapa 2.0, es un canal interactivo y dinámico, donde el usuario no es un mero receptor pasivo. Internet no se lee como una novela o un periódico de papel.
3º- La audiencia es más diversa y numerosa en la Red, y tiene distintos hábitos. Afortunadamente, mucha gente que nunca lee fuera de Internet sí lo hace dentro, pero eso incluye a personas que no tienen adquirido el hábito de la lectura en un sentido tradicional [2].
Si aceptas que el protagonista es el lector, esto debería tener consecuencias en tu manera de exponer la información, ¿no crees?
4º- A diferencia del papel, lo que alumbra el texto en Internet no es luz reflejada. Las pantallas emiten su propia luz. Esto tiene importantes consecuencias para la experiencia del lector, tal y como han documentado diversos estudios [3].
5º- El contexto en el que se consume la información en Internet es muy variable, incluso insospechado. Consumimos contenidos online en todo tipo de situaciones donde antes no era posible hacerlo, sobre todo desde que existen dispositivos móviles inteligentes.
6º- Los contenidos en la Red pueden llegar al usuario de forma fragmentada. Por ejemplo, solemos ver titulares y descripciones en forma de enlace, separados de su contexto, en redes sociales y agregadores.
7º- Internet está saturado de contenido fácilmente accesible.
En Internet, tus textos tienen que competir con infinita mayor dureza para ganarse un rincón en la memoria de tu lector.
Todo lo anterior, implica cambios. Grandes cambios. Hay que hacer las cosas de manera diferente. No podemos escribir igual cuando es para Internet. El canal lo cambia todo.
Translation - English "How to Write for the Internet"
Author: Blogger Ernesto del Valle
If you want to master the art of writing for the Internet, you’re going to have to reformulate many things that you previously took for granted. It really means “switching gears.” You have to reprogram yourself. The objective of this mini-class is to help you with this process.
My suggestions are based on my experience as a professional and as a blogger. I hope that they’re useful and entertaining, but above all I hope that you tell me what you think.
Writing for the Internet is not the same.
No. Writing for the Internet is not the same. Not even close. Take a look at why, and you’ll understand a lot of it before I even tell you.
1. On the Internet, we are one click away from any other piece of content. The patience of the reader, limited in itself, here is practically nonexistent. This affects not only the degree of tolerance with the technical performance of the web, but also the quantity of text that the user is willing to consume to obtain the benefit they expect. The Internet reader expects greater benefits with less effort reading…and they should, since it’s possible to satisfy this expectation.
2. The Internet, in its second phase, is an interactive and dynamic medium, where the user is not merely a passive receptor. You don’t read the Internet like a novel or a paper newspaper.
3. The audience is more diverse and larger on the web, and it has its distinct habits. Fortunately, many people who never read outside of the Internet will read there, but this includes people who haven’t acquired the habit of reading in the traditional sense. If you accept that the protagonist is the reader, don’t you think this should have consequences in your way of explaining information?
4. Unlike paper, what illuminates Internet text is not reflected light. The screens emit their own light. This has important consequences for the reader’s experience, as has been documented in various studies.
5. The context in which people consume information on the Internet is varied, even unexpected. We consume online content in all types of situations that it wasn’t possible to do before, above all since the existence of smart mobile devices.
6. Internet content on the web can come to the user in a fragmented form. For example, we’re used to seeing titles and descriptions as links, separate from their context, on social media and web aggregators.
7. The Internet is saturated with easily accessible content. On the Internet, your texts have to compete with infinitely greater difficulty in order to earn their corner in your reader’s memory.
All of this implies changes. Big changes. We have to do things differently. We can’t write the same when it’s for the internet. The medium changes everything.
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Translation education
Master's degree - New York University
Experience
Years of experience: 9. Registered at ProZ.com: Sep 2015.
Mary has honed her Spanish skills while living and studying in Spain at multiple times in her career. She has prior experience translating primarily literary texts, and currently works in the field of inbound marketing and blogging, giving her a breadth of experience in those areas.
Currently, Mary lives in central Wyoming in the United States, and can best be contacted by email at [email protected].
Expertise