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English to Chinese: Why do we need strategy? General field: Bus/Financial Detailed field: Business/Commerce (general)
Source text - English The goal of any business is to deliver superior sustainable performance. ''Performance'' means return on investment; firms are in business to make a profit. ''Sustainable'' means profit over the long term rather than to meet the next quarterly earnings targets. It's easy to deliver a short-term burst of profits by failing to invest for tomorrow and stealing from future performance. Delivering a sustainable stream of income is much harder. ''Superior'' means better than competitors; firms who always strive to win are less likely to be blindsided by competition, and more likely to survive and prosper. Winners also gain better access to resources (e.g. people, capital), increasing sustainability.
Translation - Chinese 任何公司运营的目标都是创造可持续增长的卓越业绩。“业绩”就意味着投资回报；公司通过商业运作实现盈利。“可持续”则是指长期盈利，而不仅仅满足于现实下一个季度的收入目标。短期内的盈利飞涨比较容易实现，因为即使公司在近期投资上失利，却还是能从长期的未来投资上追回。然而，若想实现可持续的稳定收入就比较困难了。“卓越”意味着优于竞争对手；总是在竞争对手防不胜防时能攻其不备，这样才会获得更大的生存概率，才能繁荣发展。获胜者也往往能因此得到更多资源（如人力资源、资金等），从而提高自己的可持续性。
Master's degree - University of Bath
Years of translation experience: 10. Registered at ProZ.com: Jun 2016.