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English to Japanese: Data Analytics Led to Misplaced Kindness General field: Marketing Detailed field: IT (Information Technology)
Source text - English Data Analytics Led to Misplaced Kindness
The news portal website that I frequently visit focuses too much on soccer news, even though it is not a soccer fan site. When I visit the site to find what is happening in the world, I end up finding only what is happening on the soccer fields around the world. As you scroll down, you see topics about Cristiano Ronaldo after Messi followed by Premier League topics and so on. You won’t see any recent breaking news in politics or the stock market updates without scrolling down and down fiercely.
Well, I admit I love soccer. I do read soccer news way more than political or business news. But not always. I do want to check political news once in a while. At least a few times a day. In terms of frequency, it may be more than I check soccer news. I just don’t keep reading all the related news in detail. I stop reading once I find what I wanted to know. On the other hand, for soccer, I keep reading one news after another, as suggested by the website. Therefore, I spend more time on soccer news as compared to other news.
As a result, based on the data collected through my online behaviors, my personalized preference seems to be formed so that the website always suggests me reading soccer news. As I said, there are more times that I want to check political and business news but it forces me to read soccer news, which I can hardly resist. Of course. I love soccer! How can I resist? It is like offering beer to an alcoholic whenever he ordered a glass of milk. Of course he will take your offer. Thanks to the great data analytics, I indulge soccer so much that I cannot keep up with the recent trends in the world outside of soccer stadiums.
I wonder if anybody experienced the same dilemma. Does everybody really appreciate the data-analytics enabled suggestions? To me, it is not giving me what I want. I mean, it is always giving me what I want even when I do not want it. That is not user-friendly at all. I clear the cache and erase my browsing history quite often, in order to become free from the restriction enforced by the data analytics.
The problem is that it is based on the wrong assumption that you always want to see what you prefer to see. Life is not that simple. You don’t always do what you want to do. I believe people want to have total control over your own preference. And the preference cannot be fixed. It varies depending on occasions.
Such wrong assumptions are often used by the online marketing as well. Some websites even restrict me from reading my own language and force me to stick with English pages just because I live in an English-speaking region. The marketing strategy tends to stereotype potential customers based on their personalized data. It reminds me of the car salesperson I met a few years ago. My wife and I were considering to replace our car with a smaller economical car. But the salesperson seemed to believe that I reluctantly followed my wife’s decision and my true desire was SUV. While my wife was checking the interior of the compact car that we both liked, the salesperson whispered to me, “You like the SUV, don’t you? I know it’s a big decision. But you should follow your heart.” I had no idea where he got that idea from. I just recall his grinning face whenever wrong suggestions are presented to me on the Internet.
NOTE: The original English article has been contributed to a website by the translator. Therefore, this translation sample may not demonstrate his ability to comprehend the true message of the article. But it still demonstrates his ability to translate English to Japanese because the original article was written completely with English mode of thinking without any Japanese in mind.
Years of translation experience: 12. Registered at ProZ.com: Feb 2018.