My name is Adi but everyone calls me Didot. After 18 years in the advertising industry, working from a Junior Copywriter to a Creative Director, in 2018 I decide to become a freelancer. I've worked on hundreds of advertising campaigns, either starting from scratch, or adapting campaigns from regional and global accounts. From plain old TV commercials, to digital campaigns, to fully integrated marketing communications. You name it, I did it.
I believe my experience and expertise would help anyone here who are looking to adapt their campaigns or websites or any other marketing or promotional materials.
I'm not going to talk too much about myself, because to me, it's never about me. It's about the work, the brand, and mostly, it's about the consumer. Writing and doing what's best for them, making sure they understand our message. When the audience get it, then we did a good job.