Working languages:
French to English
English to French
Spanish to English

Coo lshoe
Bilingual Marketing and Ecommerce, PhD

France
Local time: 12:13 CEST (GMT+2)

Native in: English Native in English
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Account type Freelancer
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Services Translation, Interpreting, Editing/proofreading, Voiceover (dubbing), Transcription, Project management, Operations management, Copywriting
Expertise
Specializes in:
Advertising / Public RelationsTourism & Travel
NutritionMusic
Marketing / Market ResearchManagement
Internet, e-CommerceEnvironment & Ecology
Business/Commerce (general)Certificates, Diplomas, Licenses, CVs

Translation education Master's degree - Queen Mary University (London)
Experience Years of translation experience: 18. Registered at ProZ.com: Mar 2018.
ProZ.com Certified PRO certificate(s) N/A
Credentials English to French (ESC PAU BUSINESS SCHOOL)
French to English (ESC PAU BUSINESS SCHOOL (France))
Memberships N/A
Software Adobe Acrobat, Adobe Illustrator, Adobe Photoshop, Google Translator Toolkit, Microsoft Excel, Microsoft Office Pro, Microsoft Word, Adobe Muse, Adobe Photoshop, Powerpoint
CV/Resume English (DOCX)
Bio

2005 : PhD in E-commerce, Brunel
University, Uxbridge, London (UK)

PhD Thesis title : ‘A  Consumer Decision  Process 
Model for the Internet’

Principal Supervisor: Dr. Ray Paul

 

1989
:  
Master of Arts (MA)  ’Product Marketing and Management’, Royal
College of Art and Design,    London,
(UK)

 

1987 :  
Bachelor of Arts (BA Hons) ‘European Studies’, London University,
London (UK)

 

Current Position

 

2010 – 2017 : Pau
Business School - Professor of
Marketing 

      
Course Leader for the Digital Marketing and
Communications Programme (postgraduate)

      
Teaching on postgraduate and undergraduate programmes.

      
In charge of a national competition in sales and
marketing  ‘concours Dirigeants
Commerciaux de France’ – (undergraduate and postgraduate).

      
Most courses taught in English.

 

 

Taught Subjects

Strategic Marketing, International
Marketing, E-commerce, Brand Management, Consumer Behaviour, Fundamentals of
Marketing, CRM, International Retail.

           

Work Experience

2004 
2010 : Professor of Marketing for the following Business Schools in France
(Grandes Ecoles de Commerce):

Toulouse Business School – ESSCA Angers
-  ESCEM Tours/Poitiers (FBS) -  SKEMA Business School

Lille 

Taught subjects at undergraduate,
postrgraduate and MBA level: Strategic Marketing, International Marketing,
E-commerce, Brand Management, Consumer Behaviour, Fundamentals of Marketing,
CRM.

 

2005  – 2017: Marketing Consultant, Teamwork Technologies, London, UK

1996
– 2005:
Marketing Director,
Teamwork Technologies, London, UK

1989
– 1996: Brand Manager
, Lee Cooper International, London, UK

 

Research 

Areas of research

      
Online Consumer Behaviour  (sensory products : wine, apparel)

      
International Strategies for French wineries

      
Customer Relationship Marketing

      
Events Management and Tourism

 

Interests

 

Member of
the  "Chartered Institute of
Marketing" (UK)

Member of the "Dirigeants Commerciaux de
France" (DCF) (France)

 

Publications

Book
Chapters

 

Ambaye, M.L., (2015) ‘Generation
‘Y’ Muslim consumers in Europe and their perception of fashion’, Book Chapter
for ‘Aspectos ético-religiosos del
consumidor musulmán: Marketing y Finanzas Islámicas’
,  ESIC, Madrid, Spain.

 

Ambaye, M.L.  & Ambaye, D.J., (2013), ‘Jurançon Wines
in a New World Context’, Book Chapter for : ‘Wine and  Identity: Branding,
Heritage, Terroir’
, Published by Routledge. 
Edited by Dr. Matthew Harvey, Dr. Leanne White and Dr. Warwick Frost,
Victoria University, Melbourne, Australia. 

 

Ambaye M. L. & O’Connor A.
(2009), ‘Cheap Goods Have a Very
Expensive Price
’, Palgrave Macmillan, UK.

 

Ambaye M. L. ; Queraux J. ; Hessin A. (2007), ‘Le Géomarketing Adapté : le
cas d’une concession Renault’ in Marketing
des Services
(P. Callot), Editions Vuibert, France.

 

Conference Papers  (International Peer Reviewed)

 

Séraphin, H., Micu, A., Ambaye, M. &
Capatina, A. (2016), ‘Performing causal configurations in etourism: a fuzzy-set
approach’. Conference on Risk in Contemporary Economy, Dunarea de Jos
University of Galati, Galati, Romania (May 19-20).

 

Séraphin, H., Ambaye, M., Bonnardel, V. &
Gowreesunkar V. (2016) A Marketing
Research Tool for Destination Management Organisations’ Logo Design,
GIKA
Conference, University of Valencia, Valencia, Spain (March 20-23).

 

Ambaye, M.L., (2014), ‘Small French Wineries’ Export Strategies to
China ‘
, Global Conference on Business and Social Science- GCBSS 2014,
Business and Social Science for Development,
Kuala Lumpur, Malaysia (15th – 16th December 2014).

 

Ambaye,  M .L. (2013), ‘Small wineries in the South West of France faced with New World

Competition’, Southeastern United Grape
& Wine Symposium,  VESTA,  Surry 
Community College, Dobson,  North
Carolina, USA  (6th/7th November).

http://www.ncviticulturecenter.com/vesta/2013/schedule/

 

Ambaye, M. L., (2012), ‘Risk
Perception for Wine Purchases Online: A Study of Consumers in the South of
France
’, IPAG,
 3ème Journée de recherche « Innovation Sociétale et Entrepreneuriale,
Gouvernance Territoriale autour de la Méditerranée », Nice, France (6th
July). 

 

Ambaye, M. L. (2011), ‘Understanding French Consumer Decision
Processes for Wine Purchases via the Internet - Stage 1: Literature Review’
.
4th International Conference on Economics, Management Sciences and History of
Wine: Wine in the World: Markets and Globalisation. Zaragoza, Spain, (29th
June–1st July).

 

Ambaye, M.L., (2009), ‘How French Loire Valley Wineries Use
E-commerce
’, American Association of Wine Economics, Reims (June). 

 

Ambaye, M.L.; Lauret, N., (2008),
Risk Perception for French E-shoppers’,
CRAWS, Manchester, UK (April).

 

Ambaye, M. L. (2007), ‘Analysing Online Consumer Behaviour’,
Oxford Business and Economics Conference Oxford University, UK (June).

 

Ambaye, M. L.,
(2007), ‘E-Research Methods’,  ISEOR Lyon Conference, Lyon, France (March).

 

Ambaye, M. L. (2006) ‘An Electronic Consumer Decision Process
Model for Sensory Products
’, 5th GBCE Conference, Cambridge University, UK
(7th and 8th July).

 

Ambaye, M. L., (2006), ‘The E-CDP Model’, AFM International
Conference, AUDENCIA, Nantes, France (11th and 12th May).

 

Ambaye, M. L. (2005)
Selling Wine on the Internet –
Understanding How Consumers Buy Wine, Food and Clothing on the Internet
’,
Bacchus International Conference, Groupe ESC Dijon, France (September).

 

Ambaye, M.L. (2005), ‘Impact of perceived similarity and
ad-processing mode in commercials
’,

Lalonde
Conference, The Lalonde Seminar, International Research Seminar in Marketing,
Marketing Communications and Consumer Behaviour, France (7th - 10th June)

 

Ambaye. M.L. & Paul, R. J. (2003), ‘Towards a Consumer Decision Process Model
for Online Behaviour
’.  Proceedings
for the UKAIS Conference 2003, University of Warwick, UK (9th – 11th April).

 

Ambaye, M.L., Lee, H. & Paul,
R. J. (2002). ’A Research Framework for
Investigating Women’s Purchasing Behaviour Online
’.  Proceedings for the 2nd International
Conference on Systems Thinking in Management 2002, University of Salford, UK
(3rd – 5th April).

 

Ambaye, M.L. Lee, H. & Paul,
R. J. (2001) ‘Investigating Consumers’
Purchasing Behaviour for Apparel Online
’ . Proceedings for the 11th Annual
BIT2001 Conference, Manchester Metropolitan University, UK (30th & 31st
October).

 

 

Case
Studies

 

Ambaye, M. L., Stevens, E., Volle P., (2006), ‘Cas Idemco’, Gestion de la Relation ClientPublished by Pearson France (June).

 

 

Academic Journals (Peer Reviewed)

 

Ambaye, M. L.;  Bonnardel, V.;  Gowreesunkar, V.  & 
Seraphin, H.  (2017), ‘Perception
of Brand Identity of the Haiti Logo’,  Psychology and Marketing (underway).

 

Seraphin, H.,  Dosquet, F., Ambaye, M., Konan, S.K &
Capatina, A. (2017), ‘Online materials and emerging market image: an empirical
and exploratory study using the DRA model’ (underway).

 

Seraphin, H., Gowreesunkar, V. & Ambaye,
M. (2016), ‘The Blakeley Model applied to improving a tourist destination: An
exploratory study - The case of Haiti.  Journal of Destination Marketing Management,
doi: 10.1016/j.jdmm.2016.07.004

 

Séraphin, H., Gowreesunkar,
V.,  Ambaye, M. & Bonnardel, V.
(2016) ‘A Marketing Research Tool for Destination Management Organisations’
Logo Design’, Journal of Business Research,
Elsevier.

 

Ambaye, M.L., (2015), ‘Small
French Wineries’ Export Strategies to China’, Journal of Management  Research
, Vol. 7, No. 2.

 

Ambaye, M.L., (2009), ‘How French
Loire Valley Wineries Use E-commerce’, American
Association of   Wine Economics
,
(June).

 

PONCIN I.,
PIETERS R., AMBAYE M., 2006, 'Cross-advertisement affectivity: The influence of
similarity between commercials and processing modes of consumers on advertising
processing', Journal of Business Research
, vol 59, p. 745-754.

 

 

 

Other
Publications

 

Ambaye, M. L.,
(2008), ‘Les principales utilisations du géomarketing: les outils de marketing
direct, la géolocalisation dynamique et à la demande’, Magazine Marketing Grandes Ecoles, No. 4, France (January).

 

Ambaye, M. L., (2005), ‘A Consumer Decision Process Model for the
Internet
’, PhD thesis, Brunel University, UK (June).

 

Ambaye, M.L. (2003), ‘The Competitive Landscape for Media
Stations’
(aimed at senior managers). Internal Report, Teamwork
Technologies, London, UK (29th November).

 

Ambaye, M. L., (2000), ‘The State of the Videoconferencing Industry
Today’
, Teamwork Technologies, London, (UK May 3rd).

 

Ambaye, M. L., (1995), ‘The European Shoe Report 1995’, Lee
Cooper International, December 15th, Paris, France and London, UK.

 

 

Keywords: Phd, marketing, ecommerce, english to french, french to english, translator, translation, logo design, designer, illustration, illustrator, drawing, painting, design, business, voiceover, nutrition, proofreading, editing, writing, blogging, article writing


Profile last updated
Mar 21






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