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Freelance translator and/or interpreter, Verified site user
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English to Portuguese: Marketing strategy General field: Marketing Detailed field: Business/Commerce (general)
Source text - English The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs.
Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy.
Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses.
Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand.
Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits.
Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members.
Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives.
Translation - Portuguese A estratégia geral de marketing de uma organização deve se concentrar no desenvolvimento de relacionamentos com os clientes para entender suas necessidades e desenvolver produtos, serviços e ideias para atendê-los,
Coleta de informações: pesquise clientes em potencial, suas necessidades e hábitos de consumo para entender que tipo de produto, serviço ou ideia eles desejam comprar.
Avaliação das capacidades organizacionais: decida o que sua organização pode produzir relativamente bem e o que sua organização não é capaz de produzir com base nos pontos fortes e fracos.
Identificar as oportunidades de mercado: pesquise o mercado atual para uma ideia de produto e procure uma oportunidade sem nenhuma competição ou forte demanda.
Defininir os bjetivos da estratégia de marketing: decida quais resultados precisam ser alcançados para atingir os objetivos da organização; como um aumento específico nas vendas ou no lucro líquido.
Formular um plano de ação: Liste as etapas específicas que a organização precisa realizar para implementar o plano de marketing e atribua as responsabilidades a membros específicos da equipe.
Monitorar e avaliar: Estude o plano de marketing regularmente, pelo menos uma vez por trimestre, para acompanhar o desempenho em relação aos objetivos definidos.
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Experience
Years of experience: 6. Registered at ProZ.com: Apr 2018.
As a Brazilian translator specializing in translations to the
Portuguese language, I’m best known for my translations on materials relating
to marketing, tourism and culture among others. I leverage my experience from
my brush with different cultures, having lived and travelled in Europe for the
past 7 years.
I hold a Bachelors degree in Business Administration, an
Advanced English Course from Language College in Ireland and a Postgraduate
Diploma in Translation. I first launched my career in customer service and
Administration before tapping into my natural talent; translation.
My works are a manifest of my comprehensive knowledge in both
source and target languages; always updating my skills in various genres as
they transfer culture-specific aspects of a language.
Expertise