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English to Chinese: Brochure General field: Marketing Detailed field: Advertising / Public Relations
Source text - English AUSTRAVEL
Experts in Australia, New Zealand and South Pacific
We don’t just go there, we know there
ASTOUNDING BEAUTY-CAREFREE EXPERIENCES
Studded with special, instinctive touches that make all the difference, our journeys throughout New Zealand & Australia provide the most insightful and diverse experience possible. Exploring these remarkable countries becomes almost effortless as we transport you between majestic destinations in the most carefree manner imaginable.
MOMENTS TO TREASURE
Dipping into the ocean and swimming with colourful fish, strolling across lake shores bursting with wild flowers, watching cliffs rise skyward from the dark waters of a majestic fiord… our extraordinary experiences not only indulge your curiosity, they enhance each incredible attraction.
NOTHING QUITE COMPARES
Delicious cuisine, unforgettable sightseeing, stylish accommodation and the highest levels of personal attention – we have considered every last detail. Nothing compares to the new experiences and fresh perspectives that await when you discover New Zealand & Australia with APT.
Join APT for a journey bathed in the golden glow of the southern hemisphere sun, infused with the fresh delights of Australasian cuisine and enriched with that famous laid-back spirit. It is difficult to imagine a more whole-hearted or sensational tribute to the wild beauty of Mother Nature than these two destinations: New Zealand & Australia. Young nations with ancient backyards, every day is an adventure in the lands down under. Lofty mountainscapes combine with heavenly fiords, verdant pastures and dazzling bays to make up what we know as the Land of the Long White Cloud. Then across the sea, there is perplexing wildlife, white-sand beaches, lush rainforests and the rugged red Outback – each playing its own role in Australia’s allure. Even more impressive is that beyond these natural wonders there are cities built to inspire, Indigenous cultures entwined with contemporary life, delicious home-grown produce and, perhaps above all, friendly locals who are always ready to say kia ora or g’day Similar though they are, these trans-Tasman neighbours provide an intriguing contrast for travellers – as you will discover when you journey to Australasia with APT.
TOURING WITH APT 6
NEW ZEALAND 32
AUSTRALIA'S KIMBERLEY REGION 88
GENERAL INFORMATION 96
YOUR JOURNEY WITH APT WILL BE AN
EXPERIENCE YOU WILL NEVER FORGET
Special moments, colourful characters and rewarding encounters will forever form part of your personal story. The pace of an APT tour allows you time to be enchanted by the landscapes and immersed in the complex fabric of New Zealand & Australia's history and culture. It could be the first commanding performance of the Haka war cry that leaves an indelible impression. Perhaps it is a burning sunrise over Uluru and exploring the base of this monolith that will linger in your imagination, or stepping aboard New Zealand's greatest alpine rail journey. One thing is certain: the memories you forge with APT will stay with you forever.
From humble beginnings to creating unforgettable global journeys
When the trams stopped, opportunity knocked
In the 1920s, when tram drivers in Melbourne went on strike, a 24-year-old mechanic named Bill McGeary saw an opportunity. He converted his truck into a makeshift bus and began ferrying commuters from the tram-starved suburb of Northcote to the tram and train terminus at Clifton Hill. In 1927, some 90 years ago, Bill decided the time was right to buy his first real bus. From these humble beginnings the business grew, and Bill looked beyond commuter bus routes towards charter services, becoming McGeary’s Parlor Coaches. Recognising Australia’s increasing enthusiasm for domestic tourism, Bill’s son Geoff became involved in pioneering camping holidays to Central Australia and Queensland. By the time the 1980s rolled around Geoff had branched out, touring overseas. Come 2005 it was time for APT to embark on new adventures as Geoff saw an opportunity for a new style of travel – river cruising in Europe. Geoff and the APT team are continually looking to the future. The team’s spirit of innovation and their love of travel are set to steer the company in exciting new directions in the future. 2017 marked 90 years since Bill McGeary purchased his first bus. It’s been an unforgettable journey so far – and we look forward to many more years of exciting adventures with you.
It all started with a truck
Converted to carry passengers
During a tram strike
As McGeary’s Parlor Coaches expanded in the 1940s Bill would park
His fleet of buses on the front lawn of his family home in Melbourne
After a name change to Australian
Pacific Coaches, the business grew,
expanding to touring Australia’s Red Centre in the 1960s
With the musical Hair banned in
Melbourne, Australian Pacific Coaches
Jumped at the opportunity to take
Theatre goers to Sydney for the show
The imaginative launch of a new coach – sporting seatbelts. They were the safest of their kind at the time
An unforgettable moment for APT came in 2006 when it launched its ﬁrst European River Cruise ship
THE APT DIFFERENCE
EXPERTISE & EXPERIENCE
Our years of touring experience in New Zealand & Australia have given us the expertise that few others possess. Our intimate knowledge of these destinations and our established partnerships with regional experts mean that you gain a local’s insight into every location we visit.
FULLY INCLUSIVE & GUARANTEED
Our prices cover everything, including sightseeing, accommodation and meals as detailed in your itinerary; plus transfers within New Zealand & Australia and luggage porterage.
98% SATISFACTION RATING
We are proud of the 98% satisfaction rating we receive from our travellers,
and are committed to maintaining it.
In 2015, we were honoured to receive the award for Best Escorted Tours Holiday Company (Small) at the British Travel Awards. We were also runner-up at both the 2014 and 2015/16 Telegraph Travel Awards for Best Escorted Tour Operator. These valuable accolades, together with a five-star rating on the independent review site Trustpilot, are further proof that when you choose to travel with APT, you are choosing to travel with the very best.
PEACE OF MIND
You will always enjoy complete peace of mind when you book with us, as APT is a member of the Association of British Travel Agents (ABTA), and our air-inclusive packages are fully-bonded with the Civil Aviation Authority’s Air Travel Organisers' Licence (ATOL) scheme.
THE APT CLUB
Once you have booked with APT, we invite you to join the APT Club,
which offers a range of exclusive member-only benefits.
FULLY INCLUSIVE TOURING
Set off on an unforgettable tour with APT and you will experience a seamless and carefree journey; with everything included to make the perfect holiday.
English to Chinese: cybersecurity General field: Tech/Engineering Detailed field: IT (Information Technology)
Source text - English We have entered an era where hardly a day passes without the word “cybersecurity” appearing in the newspaper, on TV, and in other media. Cyberattacks and cybercrimes have wreaked havoc in the world around us. From theft of personal and confidential information, to tampering with websites, illegal remittances, stolen identities, and much, much more, cybercrime impacts virtually every aspect of our lives. Perhaps even more disturbing, cyberattacks have begun targeting our public infrastructure - including electric grids, factories, and hospitals, posing a serious threat to public safety.
We are now witnessing a situation where cyberattacks have outgrown the domain of the isolated basement-dwelling nerd and are now professionalized attacks. In other words, cyberattacks are now dominated by state-run cyberwarfare and cyberterrorism, while cybercrime is mostly perpetrated by criminal organizations.
The Japanese government is no exception in regarding this situation as a serious public issue, as is clear from the enforcement of the Basic Act on Cybersecurity and the establishment of the Cybersecurity Strategy. Government efforts to combat this problem include security measures for governmental organizations and critical infrastructure,increasing the number and quality of cybersecurity personnel who are constantly in demand, and awareness-raising for corporate management by formulating Cybersecurity Management Guidelines.
NEC’s commitment to cybersecurity started in the 1990s, as the Internet began to grow popular among the general public. We launched our in-house Computer Security Incident Response Team (CSIRT) in the early stages of this popularization. Since then, the CSIRT has dealt with critical security issues on many occasions. We have built advanced systems such as firewalls to protect against external intrusion, cyberattack defense mechanisms to cope with the proliferation of malware, and information leakage prevention platforms. Before offering these systems to our customers, we have always first verified their effectiveness by implementing them ourselves.
In recent years, we have been focusing on the enhancement of information, technology and human resources in order to strengthen our cybersecurity capabilities. With respect to information gathering, we have participated in Japan Cybercrime Control Center (JC3) and are promoting industrial, governmental, and academic cooperation. Furthermore, we are making efforts to acquire threat intelligence- cybersecurity intelligence - through collaboration
with organizations and vendors in Japan and overseas. On the technology front, we are developing leading-edge solutions utilizing software defined networking (SDN) and artificial intelligence (AI). As for human resources, we are endeavoring - both inside and outside our company - to train and recruit cybersecurity-dedicated personnel, of whom there is a shortage, and to improve the competence of all engineers.
In this special issue, as part of NEC’s commitment to helping customers achieve the best possible cybersecurity, we will introduce our efforts to ensure cybersecurity and the solutions we have to offer to our customers, as well the cutting-edge technologies developed by NEC that support those efforts. We will also discuss our commitment to “Security by Design”, which means providing our customers with systems, products, and services that ensure reliability, as well as training in-house personnel.
We hope this special issue sheds new light on the often mysterious world of cybercrime and cyberwarfare, and helps you better understand the threat posed by these new forms of crime and how best to combat them. We look forward to receiving your continued support and encouragement. Thank you very much.