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Source text - English China’s Advertising Market Entering a Period of Slowing Growth, IHS Says
Online advertising to account for 50 percent of China’s total advertising revenue in 2016 for the first time
LONDON, U.K. (March 7, 2016) — With China’s economy slowing, net advertising revenue growth slowed from 16 percent in 2014 to 7 percent in 2015. Reaching just 375.2 billion Chinese yuan ($64.1 billion), the industry fell to single-digit growth for the first time since 2010, according to IHS Inc. (NYSE: IHS), the leading global source of critical informational and insight.
“Slowing economic growth, an anti-corruption campaign that greatly reduced liquor ads, and tightened advertising regulations for pharmaceutical products all contributed to a drop in advertising revenue this year,” said Chen Qingzhen, advertising analyst for IHS Technology. “Still, the Chinese advertising market, which has reached the size of many mature markets, will continue to grow at rates seen in emerging markets.”