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Sample translations submitted: 1
English to German: English-German translated article General field: Marketing Detailed field: Food & Drink
Source text - English In 1952, with growth of the orange juice business in mind, Rossi purchased the Grapefruit Canning Company in Bradenton. The fresh fruit segments and orange juice business were so successful that he discontinued production of fruit boxes. He developed flash pasteurization in 1954, a process that rapidly raised the temperature of juice for a short time to preserve its fresh taste For the first time, consumers could have the fresh taste of pure not-from-concentrate juice in a ready to serve chilled package. The juice, Tropicana Pure Premium, became the company’s flagship product. In 1957, the company’s name was changed to Tropicana Products, Inc. to reflect the growing appeal of the Tropicana brand.
Translation - German 1952 erwarb Rossi die Grapefruit Dosen Firma in Bradenton, da er sich ähnliche Erträge wie aus der wachsenden Orangensaft Industrie erhoffte. Die Gewinne aus der frische Früchte Abteilung und dem Vertrieb von Orangensaft waren so groß, dass er die Produktion von Fruchtboxen einstellte. Er entwickelte die Kurzzeiterhitzung, ein Verfahren bei dem man den Saft für kurze Zeit stark erhitzt, so dass der frische Geschmack erhalten bleibt. Zum allerersten Mal konnten Kunden den frischen Geschmack von purem, unkonzentriertem Saft aus einer servierfertigen, gekühlten Verpackung schmecken. Dieser Saft, Tropicana Pure Premium, wurde das Hauptprodukt der Firma. 1957 änderte die Firma ihren Namen dann in Tropicana Products, Inc. um die zunehmende Attraktivität der Tropicana Marke widerzuspiegeln.
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Years of experience: 5. Registered at ProZ.com: Nov 2019.
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