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English to Malay: Menyiasat Ekuiti Jenama, Niat Pembelian dan Kemungkinan untuk Mengesyorkan Enam Jenama Farmaseutikal: Kajian Penerokaan Doktor dan Ahli Farmasi di Malaysia General field: Science Detailed field: Marketing
Source text - English ABSTRAK
Kos penjagaan kesihatan yang semakin meningkat dan pengurangan tahunan dalam belanjawan penjagaan kesihatan kerajaan untuk hospital dan klinik kerajaan di Malaysia telah menyebabkan kerajaan beralih kepada penggunaan ubat-ubatan generik daripada ubat-ubatan berjenama. Tujuan penyelidikan ini adalah untuk mengkaji kesan pembolehubah ekuiti jenama berasaskan pengguna (kesedaran, imej, prestasi, penghakiman, perasaan dan resonans jenama) terhadap niat pembelian dan kemungkinan untuk mengesyorkan 6 syarikat/jenama farmaseutikal, dan menyiasat jika terdapat perbezaan yang ketara di antara profesion yang berlainan (doktor dan ahli farmasi) dan tempat kerja (hospital/klink kerajaan, hospital/klinik swasta, atau farmasi swasta) dengan niat pembelian dan kemungkinan untuk mengesyorkan ubat daripada 6 jenama farmaseutikal ini. Enam jenama ini terdiri daripada 3 syarikat farmaseutikal multinasional yang kebanyakannya menghasilkan ubat-ubatan berjenama, dan 3 syarikat farmaseutikal Malaysia yang kebanyakannya menghasilkan ubat-ubatan generik. Data tinjauan dikumpulkan secara dalam talian daripada 164 responden (127 doktor dan 37 ahli farmasi) daripada sektor kerajaan dan swasta, berumur antara 26 60 tahun, tempoh perkhidmatan antara 1 tahun hingga lebih daripada 31 tahun, dari semua negeri di Malaysia kecuali Perlis, Sarawak dan Labuan.
Keputusan menunjukkan niat pembelian dan kemungkinan untuk mengesyorkan jenama farmaseutikal dipengaruhi oleh resonans jenama untuk kesemua 6 jenama, diikuti oleh prestasi jenama (3 jenama), penilaian jenama (2 jenama) dan imej jenama (1 jenama). Keputusan juga tidak menunjukkan perbezaan yang ketara antara doktor dan ahli farmasi untuk kesemua 6 jenama, tetapi terdapat perbezaan yang ketara antara tempat kerja mereka ke atas niat pembelian dan kemungkinan untuk mengesyorkan sesuatu jenama, untuk kesemua 6 jenama dalam kajian ini.
Translation - Malay ABSTRACT
The rising cost of healthcare and a yearly reduction in the government’s healthcare budget for government hospitals and clinics in Malaysia has caused the government to shift to using mostly generic medicines from branded medicines. This research aimed to investigate the effect of consumer-based brand equity variables (brand awareness, imagery, performance, judgments, feelings and resonance) on the purchase intention and the likelihood to recommend 6 pharmaceutical brand’s medicines, as well as to investigate if there is a significant difference among different professions (doctors and pharmacists) and places of work (government hospital/clinics, private hospital/clinics or private pharmacies) on the purchase intention and the likelihood to recommend these 6 pharmaceutical brand’s medicines. These 6 companies consist of 3 multinational pharmaceutical companies that predominantly produce branded medicine and 3 Malaysian pharmaceutical companies that predominantly produce generic medicine. The survey data was collected online from 164 respondents (127 doctors and 37 pharmacists) from government and private sectors, between 26 – 60 years old, length of service between 1 year to more than 31 years, from all the states in Malaysia except Perlis, Sarawak and Labuan. Results showed that purchase intention and likelihood to recommend the brand was affected by brand resonance for all 6 brands, by brand performance (3 brands), by brand judgments (2 brands) and by brand imagery (1 brand). Results also showed no significant difference between doctors and pharmacists for all 6 brands, but there was significant difference between places of work on purchase intention and likelihood to recommend the brand for all 6 brands in this study.
English to Malay: Investigating the Brand Equity, Purchase Intention and the Likelihood to Recommend Six Pharmaceutical Brands: An Exploratory Study of Doctors and Pharmacists in Malaysia General field: Science Detailed field: Marketing
Source text - English ABSTRACT
The rising cost of healthcare and a yearly reduction in the government’s healthcare budget for government hospitals and clinics in Malaysia has caused the government to shift to using mostly generic medicines from branded medicines. This research aimed to investigate the effect of consumer-based brand equity variables (brand awareness, imagery, performance, judgments, feelings and resonance) on the purchase intention and the likelihood to recommend 6 pharmaceutical brand’s medicines, as well as to investigate if there is a significant difference among different professions (doctors and pharmacists) and places of work (government hospital/clinics, private hospital/clinics or private pharmacies) on the purchase intention and the likelihood to recommend these 6 pharmaceutical brand’s medicines. These 6 companies consist of 3 multinational pharmaceutical companies that predominantly produce branded medicine and 3 Malaysian pharmaceutical companies that predominantly produce generic medicine. The survey data was collected online from 164 respondents (127 doctors and 37 pharmacists) from government and private sectors, between 26 – 60 years old, length of service between 1 year to more than 31 years, from all the states in Malaysia except Perlis, Sarawak and Labuan. Results showed that purchase intention and likelihood to recommend the brand was affected by brand resonance for all 6 brands, by brand performance (3 brands), by brand judgments (2 brands) and by brand imagery (1 brand). Results also showed no significant difference between doctors and pharmacists for all 6 brands, but there was significant difference between places of work on purchase intention and likelihood to recommend the brand for all 6 brands in this study.
Translation - Malay ABSTRAK
Kos penjagaan kesihatan yang semakin meningkat dan pengurangan tahunan dalam belanjawan penjagaan kesihatan kerajaan untuk hospital dan klinik kerajaan di Malaysia telah menyebabkan kerajaan beralih kepada penggunaan ubat-ubatan generik daripada ubat-ubatan berjenama. Tujuan penyelidikan ini adalah untuk mengkaji kesan pembolehubah ekuiti jenama berasaskan pengguna (kesedaran, imej, prestasi, penghakiman, perasaan dan resonans jenama) terhadap niat pembelian dan kemungkinan untuk mengesyorkan 6 syarikat/jenama farmaseutikal, dan menyiasat jika terdapat perbezaan yang ketara di antara profesion yang berlainan (doktor dan ahli farmasi) dan tempat kerja (hospital/klink kerajaan, hospital/klinik swasta, atau farmasi swasta) dengan niat pembelian dan kemungkinan untuk mengesyorkan ubat daripada 6 jenama farmaseutikal ini. Enam jenama ini terdiri daripada 3 syarikat farmaseutikal multinasional yang kebanyakannya menghasilkan ubat-ubatan berjenama, dan 3 syarikat farmaseutikal Malaysia yang kebanyakannya menghasilkan ubat-ubatan generik. Data tinjauan dikumpulkan secara dalam talian daripada 164 responden (127 doktor dan 37 ahli farmasi) daripada sektor kerajaan dan swasta, berumur antara 26 60 tahun, tempoh perkhidmatan antara 1 tahun hingga lebih daripada 31 tahun, dari semua negeri di Malaysia kecuali Perlis, Sarawak dan Labuan.
Keputusan menunjukkan niat pembelian dan kemungkinan untuk mengesyorkan jenama farmaseutikal dipengaruhi oleh resonans jenama untuk kesemua 6 jenama, diikuti oleh prestasi jenama (3 jenama), penilaian jenama (2 jenama) dan imej jenama (1 jenama). Keputusan juga tidak menunjukkan perbezaan yang ketara antara doktor dan ahli farmasi untuk kesemua 6 jenama, tetapi terdapat perbezaan yang ketara antara tempat kerja mereka ke atas niat pembelian dan kemungkinan untuk mengesyorkan sesuatu jenama, untuk kesemua 6 jenama dalam kajian ini.
English to Malay: 12 Out of 2,000 Women Vie for Top Prize in MAGGI’s Reality Show General field: Other Detailed field: Advertising / Public Relations
Source text - English 12 Out of 2,000 Women Vie for Top Prize in MAGGI’s Reality Show
Resipi Berani MAGGI® Season 2 Lines Up Celeb Mentors, Judges & Culinary Thrills
Kuala Lumpur, July 3, 2022 – MAGGI® is returning with its six-episode reality show, Resipi Berani MAGGI® Season 2. From a pool of 2,000 women, 12 mentees made the cut to take on a series of culinary and entrepreneurial challenges for the grand champion title.
Set to surprise and excite, the Resipi Berani MAGGI® Season 2 will showcase the endeavours of the mentees through various criteria and challenges, and be tested in the areas of Personal Growth, Business Acumen and Cooking Skills. Some notable challenges which the mentees will experience include the preparation of their signature dish and re-invention of an authentic Malaysian dish with unique ingredients! Beyond culinary challenges, mentees were also tasked to observe elements such as food sustainability, business viability as well as leveraging on content creation for social media platforms.
The reality show returns with its three prominent MAGGI® Mentors - Food Enthusiast and Brand Ambassador of MAGGI® CukupRasa, Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Entrepreneur Icon and Owner of My Mum’s Bakery, Anne Idris - who will nurture the 12 mentees throughout the reality series in various Feedback Mentorship Sessions. For Season 2, the series will feature four celebrity guest judges - Stacy Anam, Betty Rahmad, Aisya J, and Chef Sherson Lian.
Speaking about Resipi Berani MAGGI® Season 2, Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad said, “We are excited to showcase the second season of the reality show to help further upskill and empower more women in terms of enhancing their business acumen, whilst providing them with a platform to both shine and achieve their dreams. Watch how the mentees step outside their comfort zones, undergo hurdles, build their self-confidence, and grow guided by MAGGI’s experienced Mentors and our new line-up of celebrity guest judges!”
“The MAGGI reality show aims to showcase and celebrate the mentees’ transformational journey in growing a food business to inspire women to take the leap of faith and embark on something new, ushering in positive change and improvement into their lives. We have witnessed discernible transformation in the mentees who won in the first season, and how they have truly inspired and impacted the lives of many others too,” said Geetha on their journey.
Aside from receiving a seed capital of RM8,000, the grand winner of the Resipi Berani MAGGI® Season 2 will undergo an intensive 8-week mentorship programme with entrepreneur icon, Anne Idris, focusing on upscaling a food business, managing cost efficiencies and branding strategies. The Second and Third place winners will receive a seed capital of RM5,000 each.
Resipi Berani MAGGI® is a culmination of the Program Mentor Wanita Cukup Berani MAGGI®, which aims to inspire more women to step out of their comfort zones, embracing the ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit. The programme is hosted in partnership between MAGGI® and Google Malaysia, featuring a series of Bengkel Online Wanita Cukup Berani MAGGI®focusing on building self-confidence, improving business skills through digital upskilling and enhancing cooking skills. The 12 finalists of Resipi Berani MAGGI® were selected from a pool of over 2,000 women who participated in the series of upskilling workshops in 2021.
Speaking on her journey with the Program Mentor Wanita Cukup Berani MAGGI® campaign since its inception in 2020, Datin Paduka Eina Azman said, “I have personally witnessed many transformational journeys and growth stories through the Program Mentor Wanita Cukup Berani MAGGI® and I’m truly honoured to be the Brand Ambassador for MAGGI® CukupRasa. I’m delighted that this programme has supported many women especially throughout the pandemic, and will continue to play its part to provide more women with the right guidance, mentorship and skills training for them to establish themselves as an entrepreneur.”
The 12 mentees who made it as finalists in the Resipi Berani MAGGI® Season 2 comprise home-based food business owners - Anastasia Maigi (Sabah), Kalarani D/O Subramaniam (Putrajaya), Mellony Anak Stephen (Sarawak), Nazrina binti Zamani (Selangor), Noraslinda binti Rusli (Selangor), Norli binti Mohd Azmi (Selangor), Kentila D/O Veerayah (Selangor), Nur Syahidah Aimullah binti Abdul Rahim (Kedah), Nurul ‘Syaza Shahirah binti A. Samsuddin (Malacca), Nurul Hajar Ismail (Johor), Rozana Sari binti Roslan (Pahang) and Suzaimi binti Zahari (Terengganu).
The upcoming Resipi Berani MAGGI® Season 2 reality show will be aired at 5.00 pm every Friday for 6 weeks, beginning 8 July on MAGGI®’s YouTube channel (https://www.youtube.com/user/ maggimalaysia).
*******
About Program Mentor Wanita Cukup Berani MAGGI®
The Program Mentor Wanita Cukup Berani MAGGI® is a nationwide programme in partnership between MAGGI® and Google Malaysia via Women Will, a Grow with Google programme. Since its inception in 2020, the programme places great importance on imparting self-confidence and awareness, improving business and digital skills as well as enhancing cooking skills through its Bengkel Online Wanita Cukup Berani MAGGI®. It is part of MAGGI® CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new.
Grounded in real-life stories, the campaign video (youtube.com/watch?v=WpUuTiAzEZs) features three inspirational Malaysian women whom have overcome challenging situations by having the courage to try something different, which ultimately led to positive outcomes in their lives. The programme is headlined by 3 mentors comprising Actress, Entrepreneur, Food Enthusiast and Brand Ambassador for MAGGI® CukupRasa, Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Entrepreneur Icon and Owner of My Mum’s Bakery, Anne Idris.
About MAGGI®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas, which continue to delight and inspire Malaysian families on the goodness of homemade. To learn more, please visit www.maggi.my or our Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/Nestle.Malaysia.
Sasi Rekha Ravi
Perspective Strategies
Tel: +603 7491 3138
E-mail: [email protected]
Translation - Malay 12 daripada 2,000 Wanita Berentap Rebut Gelaran Juara dalam Rancangan Realiti MAGGI
Resipi Berani MAGGI® Musim Ke-2 Menampilkan Mentor Selebriti, Juri Jemputan & Kehebatan Kulinari
Kuala Lumpur, Juli 3, 2022 - Rancangan realiti Resipi Berani MAGGI® kini kembali dengan musim kedua yang akan menampilkan sebanyak 6 episod. Daripada sejumlah 2,000 orang peserta, seramai 12 wanita telah dipilih untuk meneruskan cabaran siri kulinari dan keusahawanan bagi merebut gelaran sebagai juara.
Rancangan Resipi Berani MAGGI® Musim Ke-2 yang menjanjikan lebih banyak kejutan menarik ini akan memaparkan kecekalan dan perjalanan peserta dalam menempuh cabaran dan kriteria yang ditetapkan. Ini termasuk beberapa cabaran dalam bidang Pembangunan Peribadi, Kemahiran Berniaga dan Kemahiran Memasak. Antara cabaran utama yang dilalui peserta termasuk penyediaan hidangan istimewa masing-masing dan penciptaan semula masakan asli Malaysia dengan menggunakan ramuan yang unik! Selain cabaran kulinari, para peserta juga perlu memberi tumpuan kepada elemen seperti kemapanan makanan, daya maju perniagaan serta memanfaatkan penghasilan kandungan untuk platform media sosial.
Rancangan realiti ini membawa kembali tiga orang Mentor MAGGI® yang terkenal - Penggemar Makanan dan Duta Jenama bagi MAGGI® CukupRasa, Datin Paduka Eina Azman; Pengarah, Penerbit, Aktres dan Pemilik The Dim Sum Place, Sheila Rusly; serta Ikon Usahawan dan Pemilik My Mum’s Bakery, Anne Idris - yang akan membimbing 12 orang peserta sepanjang siri realiti ini menerusi Sesi Maklum Balas Mentor. Untuk Musim Ke-2, siri ini akan menampilkan empat orang juri jemputan - Stacy Anam, Betty Rahmad, Aisya J dan Chef Sherson Lian.
Ketika mengulas tentang Resipi Berani MAGGI® Musim Ke-2, Geetha Balakrishna, Pegawai Eksekutif Perniagaan MAGGI®, Nestlé (Malaysia) Berhad berkata, “Kami teruja mempersembahkan musim kedua rancangan realiti ini untuk meningkatkan lagi kemahiran perniagaan dan memperkasakan lebih ramai wanita disamping menyediakan platform untuk mereka mencapai impian masing-masing. Saksikan bagaimana para peserta keluar dari zon selesa mereka, menempuh cabaran, membina keyakinan diri dan berkembang melalui bimbingan para Mentor MAGGI yang berpengalaman beserta barisan juri jemputan yang baharu!”
“Matlamat rancangan realiti MAGGI adalah untuk menampilkan perjalanan para peserta dalam memajukan perniagaan makanan mereka. Kami berharap rancangan ini dapat memberi inspirasi kepada para wanita untuk memulakan sesuatu yang baharu bagi membawa perubahan positif dan menaiktaraf kehidupan mereka. Kami telah menyaksikan perubahan ketara pada para pemenang musim pertama, dan bagaimana mereka mampu memberi inspirasi serta impak kepada kehidupan orang lain,” kata Geetha ketika mengulas perjalanan para peserta.
Selain menerima modal benih sebanyak RM8,000, juara Resipi Berani MAGGI® Musim Ke-2 akan turut menjalani program bimbingan peribadi selama 8 minggu bersama ikon usahawan, Anne Idris, memfokuskan pada peningkatan perniagaan makanan, mengurus kecekapan kos dan strategi penjenamaan. Pemenang tempat Kedua dan Ketiga masing-masing akan menerima modal benih sebanyak RM5,000.
Resipi Berani MAGGI® merupakan kemuncak Program Mentor Wanita Cukup Berani MAGGI®, yang bertujuan memberi inspirasi kepada lebih ramai wanita untuk keluar dari zon selesa dan merealisasikan semangat ‘Tak Kenal, Tak Cinta’. Program yang dianjurkan hasil kerjasama MAGGI® dan Google Malaysia ini menampilkan siri Bengkel Online Wanita Cukup Berani MAGGI® yang bertumpu kepada pembinaan keyakinan diri, peningkatan kemahiran perniagaan melalui kemahiran digital dan menambah baik kemahiran memasak. 12 orang peserta akhir Resipi Berani MAGGI® telah dipilih daripada lebih 2,000 orang wanita yang menyertai siri bengkel peningkatan kemahiran pada tahun 2021.
Ketika mengulas penyertaan beliau dalam kempen Program Mentor Wanita Cukup Berani MAGGI® sejak pelancarannya pada tahun 2020, Datin Paduka Eina Azman berkata, “Saya telah menyaksikan sendiri perubahan hidup serta kisah-kisah kejayaan menerusi Program Mentor Wanita Cukup Berani MAGGI® dan saya turut berbesar hati menjadi Duta Jenama untuk MAGGI® CukupRasa. Saya gembira kerana program ini telah menyokong ramai wanita terutamanya sepanjang pandemik ini, dan akan terus memainkan peranannya dalam memperkasakan lebih ramai wanita untuk menjadi seorang usahawan wanita yang berjaya menerusi bimbingan, panduan dan latihan kemahiran yang efektif.”
12 peserta yang berjaya memasuki peringkat akhir rancangan Resipi Berani MAGGI® Musim Ke-2 terdiri daripada para pemilik perniagaan makanan yang berpangkalan dari rumah - Anastasia Maigi (Sabah), Kalarani A/P Subramaniam (Putrajaya), Mellony Anak Stephen (Sarawak), Nazrina binti Zamani (Selangor), Noraslinda binti Rusli (Selangor), Norli binti Mohd Azmi (Selangor), Kentila A/P Veerayah (Selangor), Nur Syahidah Aimullah binti Abdul Rahim (Kedah), Nurul ‘Syaza Shahirah binti A. Samsuddin (Melaka), Nurul Hajar Ismail (Johor), Rozana Sari binti Roslan (Pahang) dan Suzaimi binti Zahari (Terengganu).
Rancangan realiti Resipi Berani MAGGI® Musim Ke-2 akan disiarkan pada setiap hari Jumaat pada pukul 5.00 petang selama 6 minggu mulai 8 Julai menerusi saluran YouTube MAGGI® (https://www.youtube.com/user/maggimalaysia).
*******
Tentang Program Mentor Wanita Cukup Berani MAGGI®
Program Mentor Wanita Cukup Berani MAGGI® merupakan sebuah program nasional anjuran MAGGI® dengan kerjasama Women Will oleh Google Malaysia, sebuah program Grow with Google. Sejak dimulakan pada 2020, program ini menyokong pembinaan keyakinan diri dan kesedaran, memperbaiki kemahiran perniagaan serta kemahiran digital selain meningkatkan kemahiran memasak melalui Bengkel Online Wanita Cukup Berani MAGGI®. Ia adalah sebahagian daripada kempen Tak Kenal Tak Cinta oleh MAGGI® CukupRasa yang meraikan para wanita yang mengambil langkah pertama untuk mencuba sesuatu yang baharu.
Berdasarkan kisah kehidupan sebenar, video kempen (youtube.com/watch?v=WpUuTiAzEZs) menampilkan tiga wanita Malaysia yang menginspirasikan yang telah mengatasi situasi mencabar dengan membina keberanian untuk mencuba sesuatu yang berbeza, dan akhirnya membawa perubahan positif dalam kehidupan mereka. Program ini diterajui oleh 3 mentor yang terdiri daripada Aktres, Usahawan, Penggemar Makanan dan Duta Jenama bagi MAGGI® CukupRasa, Datin Paduka Eina Azman; Pengarah, Penerbit, Aktres dan Pemilik The Dim Sum Place, Sheila Rusly; dan Ikon Usahawan Muda Tahun 2019 dan Pemilik My Mum’s Bakery, Anne Idris.
Mengenai MAGGI®
MAGGI® adalah satu jenama global yang telah menjadi nama terkemuka di Malaysia. Misi terasnya adalah untuk mewujudkan detik-detik sajian enak yang merapatkan lagi hubungan kekeluargaan. Melalui rangkaian produk dan makanannya yang luas, MAGGI® membantu para ibu untuk menyediakan sajian yang enak dan seimbang bagi keluarga mereka setiap hari. Jenama ini juga komited dalam memenuhi segenap keperluan penyedia makanan, menyediakan produk dan idea baharu yang terus kekal menggembirakan dan memberi inspirasi kepada keluarga di Malaysia tentang kebaikan buatan sendiri di rumah. Untuk mengetahui lebih lanjut, sila layari www.maggi.my atau laman Facebook kami di http://www.facebook.com/MaggiMalaysia
Mengenai Nestlé Malaysia
Nestlé merupakan pengeluar makanan dan minuman terbesar di dunia. Beribu pejabat di Switzerland, Nestlé beroperasi di lebih 180 negara di seluruh dunia, dan seramai lebih 270,000 orang kakitangan kami komited terhadap matlamat Nestlé, yang berusaha memanfaatkan kelebihan makanan untuk meningkatkan kualiti kehidupan untuk semua insan, masa kini dan untuk generasi masa depan. Prestasi kami dipacu oleh strategi Pemakanan, Kesihatan dan Kesejahteraan kami. Menjana khasiat rakyat Malaysia sejak 1912, Nestlé telah meraih kepercayaan para pengguna kami menerusi jenama dan produk kami yang bermutu tinggi. Kami juga komited untuk mempertingkatkan kualiti kehidupan masyarakat di mana kami beroperasi, sambil mengekalkan kecemerlangan dan ketelusan produk Halal kami.
Ini sejajar dengan janji kami untuk menawarkan GOOD FOOD, GOOD LIFE kepada semua. Untuk ketahui lebih lanjut tentang usaha kami menjana khasiat rakyat Malaysia melebihi seabad, sila layari www.nestle.com.my atau kunjungi laman Facebook kami di http://www.facebook.com/NestleMalaysia.
Dynamic communication strategist
with over 11 years of experience in
strategic communications, public relations, external
affairs, stakeholder engagement, crisis
communication, and regulatory
compliance. Adept at public
messaging, investor communication,
and high-stakes issues resolution for
government, infrastructure projects &
MNCs. Proven ability to manage
corporate reputation, maintain public
trust, lead high-profile events, sustain
media visibility across digital &
traditional platforms, and meet
disclosure obligations to shareholders
& regulators.
Translating English-Malay and Malay-English language pairs since 2013.
Expertise