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I was born and raised in La Rochelle, France. My father was English and I spent the summers of my childhood with my extended family in England. After obtaining my Baccalaureat I moved to England to attend the University of Manchester.
I remained in England and have worked 18 years as an advertising planner and market researcher at Saatchi and Saatchi, The Business Research International (Director for three years) and as a freelancer. I have worked on projects throughout the world, but have always had a concentration on French-speaking countries due to my native language skills.
Key areas of work have been brand management and development for a variety of multinational brands, advertising planning, qualitative and quantitative market research projects. I have worked in many sectors but have extensive experience in foods, cosmetics, spirits, automotive brands, air travel, medical health care.
In much of this advertising and marketing work I have interviewed, conducted analyses and generated and given presentations interchangeably in French and English.
Keywords: market research, brand management, advertising planning, advertising, native French speaker, native English speaker, marketing, cosmetics, food and dairy, spirits, automotive, medical and health care