ProZ.com Translation Forums

Poll: Do you have a logo for your business? | Not yet,...

Thayenga — Tue, 09 Jun 2015 05:09:00 +0000

Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Thayenga
Post title: Not yet,...

... but I'm working on it. ;)

Poll: Do you have a logo for your business? | No

Łukasz Gos-Furmankiewicz — Tue, 09 Jun 2015 01:20:00 +0000

Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Łukasz Gos-Furmankiewicz
Post title: No

No, I don't have a logo. I don't have a business, either; I have a practice. ;)

Poll: Do you have a logo for your business? | I ...

DianeGM — Mon, 08 Jun 2015 20:17:00 +0000

Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: DianeGM
Post title: I ...

answered no but actually, like Jenny, I have something similar, a celtic symbol, on my invoices.

Poll: Do you have a logo for your business? | Logos…and logos

Mario Chavez (X) — Mon, 08 Jun 2015 16:30:00 +0000

Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Mario Chavez (X)
Post title: Logos…and logos

First, the poll question takes it for granted and understood that we are talking about solo proprietors, businesses or concerns with just one person, or maybe two.

Second, a logo shows that the business owner wants to be identified with a visual, not just his or her own name (like “Sarah Jones Translation Services”).

Third, let's leave aside the typically American obsession with branding and all that marketing blather. I take the poll question to mean whether we have a logotype or not. It's that simple.

Having had some experience in the area, here's what I've learned:

1) The logotype must be unique to be useful.
2) The logotype must be the result of careful research and proper graphic design.
3) The logotype must be just one, not two or three images, so that it may convey unity and coherence in form, color, shape.
4) The logotype should have a conspicuous yet simple design so that it can be reproduced at smaller sizes (business cards) and on different platforms (webpages, blogs, etc.) without loss.
5) The logotype must be one and the same in every piece of marketing or advertising: business cards, website, brochures, letterhead, etc.
6) Finally, it's better to have no logo than to have (and show) a poorly made or amateurish one, or several images attempting to capture the reader's attention.

This discussion also reminds me of business names. In my years as a translator, I've encountered some ingenious and colorful translation business names, and I silently congratulate the owners for their wit. At the same time, I've seen generic names or names that are too smart or intellectual for their own good that, in my opinion, ruin the effect and defeat the purpose.

I know someone whose business name sounds like an old Spanish greeting. So, in answering the phone, the name kind of disappears and is not recognized.

Poll: Do you have a logo for your business? | Our business

Mario Chavez (X) — Mon, 08 Jun 2015 16:18:00 +0000

Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Mario Chavez (X)
Post title: Our business

[quote]Chris S wrote:

But only to make the letterhead more interesting.

Did it myself 20 years ago. Wanted something Scandinavian. Could have gone with something to do with the Vikings but took the easy option of a snowflake. I know it doesn't snow that much in Denmark but hey ho.

All our business comes through word of mouth anyway, so branding and visual identity and all that nonsense are an irrelevance.
[/quote]

Chris, I am assuming that you are speaking of your own business or company (All our business…), correct?

Having a business is one thing; having a logo is another, and it's optional. The whole “branding and visual identity” is a misnomer. It actually points to an individual's professional reputation and good name, insofar as the business is a solo operation. In that respect, it's nothing irrelevant.

Poll: Do you have a logo for your business? | No

Christine Andersen — Mon, 08 Jun 2015 16:08:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Christine Andersen
Post title: No

I had one very briefly, but it did not work well reduced to thumbnail size, and I have never replaced it.

A good logo can give information at a glance that a name alone or portrait doesn't, but I seem to get along fine without!

Poll: Do you have a logo for your business? | Yes.

Yaotl Altan — Mon, 08 Jun 2015 16:03:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Yaotl Altan
Post title: Yes.

[url removed]

Poll: Do you have a logo for your business? | Yes

Natalie Soper — Mon, 08 Jun 2015 14:54:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Natalie Soper
Post title: Yes

But if my partner wasn't such a photoshop buff, I would have had to draw it myself, which would have been embarrassing!

Poll: Do you have a logo for your business? | Yes

564354352 (X) — Mon, 08 Jun 2015 11:48:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: 564354352 (X)
Post title: Yes

The one that I use here on Proz also appears on my email signature, letterhead, business cards, labels, pamphlet and website. Basically, I use it everywhere I can think of...

Poll: Do you have a logo for your business? | Just a bit of fun

neilmac — Mon, 08 Jun 2015 11:22:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: neilmac
Post title: Just a bit of fun

[quote]Chris S wrote:
But only to make the letterhead more interesting... All our business comes through word of mouth anyway, so branding and visual identity and all that nonsense are an irrelevance.
[/quote]

I agree, but I still like to have a laugh with this sort of thing; it can be a sign of complicity with the client, a kind of shared joke if you like.

Poll: Do you have a logo for your business? | Yes and No

Klára Kalamár — Mon, 08 Jun 2015 11:03:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Klára Kalamár
Post title: Yes and No

Actually my husband has a logo for his business – the "G" letter of the Sekler runic alphabet, which I borrowed. But I seldom use it, in fact only on my website.

Poll: Do you have a logo for your business? | Thinking of changing it...

Noni Gilbert Riley — Mon, 08 Jun 2015 10:52:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Noni Gilbert Riley
Post title: Thinking of changing it...

...and worried about the transition period.

If I change abruptly from one to another, will I be recognised? But how can I have them cohabit?

An expensive business too, because there is printed stuff, the website and signage all to be changed.

Poll: Do you have a logo for your business? | On my invoices

Jennifer Forbes — Mon, 08 Jun 2015 09:47:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: Jennifer Forbes
Post title: On my invoices

I use a kind of Celtic logo on my invoices because I wanted to make them distinctive and to present something vaguely Cornish, but it isn't exactly the logo of my business.

Poll: Do you have a logo for your business? | Other

neilmac — Mon, 08 Jun 2015 09:17:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: neilmac
Post title: Other

I have a few that a friend designed for me, but don't always use them. I also sometimes use my own spontaneous ones, taken from random stock images I find online. For example, I sometimes use images of the White Rabbit from Alice in Wonderland on the headings of my notes to the rabbit science journal, or fruit related images for my client in the fruit and veg business.

Poll: Do you have a logo for your business? | Yes

The Shredder — Mon, 08 Jun 2015 08:51:00 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: The Shredder
Post title: Yes

But only to make the letterhead more interesting.

Did it myself 20 years ago. Wanted something Scandinavian. Could have gone with something to do with the Vikings but took the easy option of a snowflake. I know it doesn't snow that much in Denmark but hey ho.

All our business comes through word of mouth anyway, so branding and visual identity and all that nonsense are an irrelevance.

Poll: Do you have a logo for your business?

ProZ.com Staff — Mon, 08 Jun 2015 08:10:01 +0000
Forum: Poll Discussion
Topic: Poll: Do you have a logo for your business?
Poster: ProZ.com Staff

This forum topic is for the discussion of the poll question "Do you have a logo for your business?".

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