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» The Viewer as the Focus of Subtitling Towards a Viewer-oriented Approach
By Ali Hajmohammadi (X) | Published 06/10/2005 | Art/Literary Translation | Recommendation:
Abstract The purpose of this paper is to consider the theoretical issues relating to the viewership of subtitling. I begin with some considerations regarding subtitling audiences, then, following Delabastita's model for film semiotics, I discuss the cognitive demands on viewers of subtitled material. In this regard, I compare and contrast reading of translated literary texts and the viewing of sub ...
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