Opinion & features
With many organizations expanding their reach and going global, the role of translation is becoming increasingly important. Businesses need effective multilingual communication with their partners, employees and customers across cultural borders if they are to succeed in international markets.
When the Covid-19 pandemic hit, a whole new set of terms entered our lexicon.
Broadcasters, translators and language practitioners had to scramble to find ways to translate them into South Africa’s indigenous languages.
How do you reach the new potential markets and enhance your digital presence in order to please international customers? The answer is website localization.
Translation is simply translating the copy from one language to another. You have “a red apple” in English and “une pomme rouge” in French. Simple as that.
Localization is far more tricky. It is a process of adapting your product (i.e. a website) to a specific market or audience in accordance with the audience’s culture. Think of design elements as an example. If we compare the Canadian and Japanese Coca-Cola websites, we will see that the design differs drastically. While the Canadian website seems to have a clearer layout and displays the messages about the brand’s value and mission, the Japanese version of the site seems over packed with information and images. But is it wrong? Not at all! The trick is, Asian audience loves to learn as much information as possible about the product before buying it, so Coca-Cola clearly did some quality research before launching the Japanese website.
In the article, you can read up on:
- Website localization: A step-by-step checklist
- Main pitfalls of localization
- How to use automation
- Jooble case study: the job search portal that expanded globally
We’re proud to have as CLMP Members many presses and literary journals that champion work in translation from around the world. Here are some books and magazine issues we recommend reading in September and year-round—and check out our reading list for August’s Women in Translation Month for more!
Eileen R Tabios’s Inculpatory Evidence is a collection of 10 poems translated into Thai language by Natthaya Thamdee, a professional translator and lecturer at Vongchavalitkul University in Nakhon Ratchasima Thailand. It was published by Laughing/Ouch/Cube/Productions and i.e. press, California-New York. It is also Tabios’s third bilingual edition.
The justice minister of the Netherlands has decided to downgrade the professional requirements for interpreters & translators to ‘secondary school levels’
Minister of Defense Taro Kono is back on Twitter asking for the English media to use his desired name order, Kono Taro. In the process, he stirred up an 150-year-long public debate on how Japanese names should be rendered in Western languages.
Last fall, Japan embraced a policy to swap the order and write the surname first on all official documents, recommending capitalization to emphasize which name is the family name. Accordingly, Shinzo Abe would become ABE Shinzo and, it follows, Hayao Miyazaki would be MIYAZAKI Hayao, and Naomi Osaka, OSAKA Naomi.
The book was originally published by the Persian publishing company Cheshmeh in 2018 and soon became a bestseller.
It has been rendered into Arabic by prominent Arab translator Ahmad Heidari who has translated several other books by Iranian writers including Sadeq Hedayat’s “Isfahan, Half of the World” and Bozorg Alavi’s “Her Eyes”.
This year marks the 75th anniversary of the victory in the War of Resistance Against Japanese Aggression (1931-45), which falls on Thursday. A manuscript, collected by a translator from Shandong province, uncovers facts buried in the fierce war.
Now being carefully restored by the translator and writer Wang Jinling, the manuscript by US novelist Irving Wallace, reveals the Japanese army’s atrocities and Chinese people’s struggle in the most desperate condition.
Behind every world-renowned author is a largely unknown translator. Yet in the case of Elena Ferrante, Italy’s reclusive literary phenomenon, the translator has emerged from behind the curtain of quiet stewardship to become a quasi-celebrity in her own right. Ann Goldstein, a celebrated translator of Italian and the longtime chief of the copy department at The New Yorker, began translating Ferrante in 2004, when she won a contest to take on the translation of The Days of Abandonment. In the years to follow, Ferrante’s Neapolitan Quartet became a global sensation, selling over ten million copies in forty countries. All the while, the pseudonymous Ferrante has fiercely guarded her anonymity, saying, “I can say with a certain pride that in my country, the titles of my novels are better known than my name. I think this is a good outcome.”
If you are looking to do FinTech translations, whether it be for a broker, trading company, bank or other, it has its own particularities that make it different to other types of translation. Here we explore what to pay attention to, best courses of action, and some data that will help companies know in which demographics they should be localizing their services:
He was a recognized poet and a novelist too, but his prominence as a translator overshadows his other identities. He always stayed in touch with the latest publications in Spanish and English. It is safe to say that through his masterly translations, he almost single-handedly brought the gems of Latin American and Indian literature to our doorstep.
Although we are still in the middle of a world-wide pandemic, I have heard from several colleagues that some courts in the United States, and elsewhere, are back in session and they are asking court interpreters to attend in-person hearings. Courts may have their reasons to reopen, but I think is a bad idea for interpreters to answer the call at this time. Covid-19 is very contagious and continues to spread all over the United States and many other countries. This is not the time to risk our health, and perhaps our future, to make the not-so-good court interpreter fees. Technology is such that courthouses can hold virtual hearings, or distance interpreting if they want to have in-person sessions. There are solutions for all judicial district budgets, from fancy distance interpreting platforms, to Zoom, to a simple over-the-phone interpretation with 3-way calling and a speaker phone. Federal courts have provided over the phone interpretation in certain court appearances for many years. Most hearings are short appearances that do not justify risking the interpreter. As for more complex evidentiary hearings and trials, just as conferences have temporarily migrated to this modality, distance interpreting can happen with a few adjustments. If in-person court interpreting is a bad idea right now, in-person interpreting at a detention center, jail or prison, is out of the question. At least in the United States, detention facilities are at the top of places where more Covid-19 cases have been detected.
This article by Gwenydd Jones looks at the pros and cons of doing an MA in Translation Studies. It’ll help you think ahead and figure out whether doing an MA is the right choice for you.
With the cost of university study continually rising, you’re probably asking yourself whether doing an MA in translation studies is worth the investment. The answer will depend on your own circumstances and goals, as this article will explain. By the end, you should have a better idea of whether or not doing an MA in translation studies is worth it for you.
Reading with kids is one of the best ways to bond with them and teach them about life. CGTN talked to Wang Zhigeng, who’s known in China for translating picture books, to find out about his own personal story.
Wang started his career in the National Library of China in Beijing. In over 17 years, he has translated over 100 picture books.
The Persian translations of the books will be published by Borj Publications in Tehran.
The term Gothic fiction refers to a style of writing that is characterized by elements of fear, horror, death, and gloom, as well as romantic elements, such as nature, individuality and very high emotion. The literary genre originated in England in the second half of the 18th century.
“‘Dracula’ is considered to be one of the best examples of Gothic literature, which makes these types of books different from other genres. A girl in danger, a hero, a protagonist, a dark room, old buildings and a deep feeling like love, fear or anger are usually observed in these types of novels,” Gudarzi told the Persian service of Honaronline on Tuesday.
The World Trade Organization (WTO) translates 43 million words and interprets more than 1,500 sessions annually. Overseeing multilingualism at the WTO and the publication of content in its three official languages (English, French, and Spanish) is the Language and Documentation Services Division.
The Division provides interpretation services at WTO meetings, translates official and administrative documents, publishes these documents in print and on dissemination platform Documents Online, registers notifications of trade measures by Members, and provides graphic design support for publications and events.
Last week, the National Accreditation Authority for Translators and Interpreters (NAATI) in Australia released its third National Indigenous Languages Report (NILR). Following the United Nations Year of Indigenous Languages, this third indigenous languages report provides essential information regarding the state of Aboriginal and Torres Strait Islander languages in Australia, and aims to maintain or revitalize languages under threat. As COVID-19 exposes some glaring flaws in multilingual engagement in Australia and worldwide, the report will provide invaluable information moving forward.
After an overview of the initial results in part 1, in parts 2 and 3 we focused on comments made about the main survey questions.
Specifically in part 2 we examined whether the respondents were thinking of doing any of the four surveyed qualifications (MA/MSc, Diploma in Translation, ATA certification and ITI exam) and which of these four they thought was better.
INN’s Amplify News Project has launched a pilot initiative to improve the amount and quality of content available to Spanish-speakers in Chicago and to extend the audiences for INN members. It also provides for translation of some content from Spanish to English.
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