Global marketing. Localization. International marketing. Entering emerging markets.
Basically, world domination.
These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you think of putting that strategy into action, the reasons (excuses) start to pile against it:
- “Global marketing is for deep-pocketed Fortune 500 companies like Coca-Cola or Salesforce.”
- “It’s just too large of a project to take on right now.”
- “We really don’t have the bandwidth or budget.”
So you shy away from the thought of expanding beyond the borders of where you set up shop. Until eventually, you hit a ceiling and your company stops growing.
But the fact is that doing the same ol’, same ol’ won’t allow you to continue to grow (how do you think you become a Fortune 500 company, anyway?). There are massive opportunities to be explored in different markets — opportunities that others may see as obstacles or risk.
And investing in a global marketing strategy isn’t as daunting as you might think.
There are small steps you can take to develop a global digital marketing strategy — starting with your content marketing — and they’re all pretty digestible and straightforward. More.