Cloudwords, a software provider for global content localization, announced on April 18th that it has partnered with Lilt, an AI-infused translation platform, to deliver an end-to-end localization solution that incorporates the best of both Cloudwords’ and Lilt’s technology solutions: Cloudwords software speeds global marketing workflows and Lilt’s interactive Machine Translation (MT) and CAT software boosts translator productivity. Together, Cloudwords and Lilt will offer multinational organizations with high volume, complex localization demands the ability to shorten localization turnaround times, reduce cost and increase quality for multilingual content. The joint solution further enables global marketers to more quickly and efficiently create and deliver localized marketing campaigns and content at scale.
“With Lilt’s technology as part of our solution offering, Cloudwords is further positioned as the preferred technology choice for global enterprise marketing teams who want to get an edge on the competition. Cloudwords offers customers a complete solution to both speed the localization workflow and shorten translation turnaround times, enabling marketers to significantly accelerate go-to-market launch timelines,” said Richard Harpham, CEO at Cloudwords.
Lilt’s technology enables a human+machine partnership to accelerate human translation and improve machine translation quality. As users translate on Lilt, the system offers translation suggestions and learns from human feedback. Lilt is the first production MT system that learns from that feedback in real-time, eliminating lag time for system re-training, which typically takes days or weeks. The system increases the productivity of a translator by 2-3 times, and improves overall localization quality and message consistency.