Jack Welde helps companies make more money by speaking their customers’ language — literally. Welde is the Co-Founder and CEO of Smartling, a disruptive translation services company that uses a combination of human and machine translation to help companies enter new markets faster.

Welde says in the interview that consumers are 75 percent more likely to convert when they are being sold to in their native language — even if they are comfortable with the language they’re reading. Smartling measures the accuracy of translations with data, as well as the translations’ effectiveness in reaching new customers.

Read the interview or listen to the podcast >>