Excerpt from an Global Watchtower article:

While established players continue to make noise about crowd-in-the-cloud translation management, upstart entrepreneurs are jumping into the fray with innovative technologies modeling new approaches to crowd and cloud-based translation systems.

Innovation isn’t only coming from the commercial sector. LSP stalwarts are also bringing new technology to their service delivery and customer relationships.

These new entrants promise to bring of easy-to-use tools to the entire spectrum of web users, from professional translators to information publishers to social networking consumers. More choice in tools will increase the transparency of language in the online world.