This article at the New York Times describes Google’s efforts to create new Internet content in non-English languages:

“Then there are the gaps in the Internet, barren because large populations in the Arabic world, Africa and much of India lack the means or education to create Web sites and other online content.
“But Google can do something that cowboys can’t: create more real estate. The company is sponsoring a contest to encourage students in Tanzania and Kenya to create articles for the Swahili version of Wikipedia, mainly by translating them from the English Wikipedia. The winners are to be announced Friday, with prizes including a laptop, a wireless modem, cellphones and Google gear.”