China is now the world’s largest smartphone marketplace, with Flurry estimating that there will be 246 million smart devices in China by the end of this month. It’s a potentially lucrative market for app developers, but almost impossible to crack without the necessary language or cultural understanding to reach Chinese users. Educational app makers, however, have SmarTots to help. Founded in December 2010 by Jesper Lodahl, a former Nokia developer, SmarTots localizes apps and markets them on China’s iTunes.
While the company’s current focus is iOS, Lodahl says SmarTots will also tackle a “very aggressive Android expansion” this year and already has a shortlist of carriers, hardware providers, and developers it plans to work with. More >>