Uruguay is set to pioneer the latest mobile-phone technology in its pursuit of communication skills. An entrepreneur´s most recent product is an English learning service via mobile phone.
Rodolfo Llanos, co-founder of Soloingles, spotted a niche market for his product in Uruguay and six years on Soloingles now has clients in Mexico and Spain, and is making a modest profit of $2,000 a month.
The aim is to offer practical but short lessons that will appeal to busy people who are on the move, and the content is entirely automated. The team of teachers update the site with new practice material but they do not guide learners.