Marketing for translators: what works and what doesn't

Format: Webinar presentations
Topic: Marketing for translators

Course summary
Start time:Oct 21, 2014 13:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at http://www.proz.com/translator-training/course/11057

If you purchased the webinar please find the video at your My videos page http://www.proz.com/videos/my_videos

A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings

Language:English
Summary:Do you want to understand what actually works and what doesn't in terms of marketing for translators? Do you want to avoid wasting money and learn how to make the most of what you already have? In one hour we will explore different marketing options so you will understand how to pick what suits you and learn how to use it.
Description
In one hour you will learn how to choose the right marketing tools and use them the right way to increase your presence and find more clients.
Target audience
- Experienced translators
- Young translators
- Translators willing to improve their marketing skills
Learning objectives
This course will give you an overview of the most relevant available marketing tools. It will guide you through different fields and options, will show you how to use every tool and custom it according to your needs and goals.
You will learn how to:
• compare the available marketing options
• find the right marketing options
• choose and mix different channels
• use free tools
• choose how to evaluate payment options
• set up a marketing campaign
• create a marketing strategy and evaluate the results
Prerequisites
• Basic understanding of marketing
Program
Click to expand
Content:
• Marketing for translators basics:
- why do we need it?
- what is that we need to know about that
- what works and what doesn't work: a personal, honest confession.
- how to avoid expensive services and make the most of what we know
• Choose the right option:
- find your target market
- learn how to communicate with your target market
- what are the most effective tools
- more options you might not know
• Create a marketing plan that works
• Checking and updating your marketing strategy
• Targeted campaigns
• Promotional ideas and tips

Virtual platform system requirements
Click to expand
Virtual platform system requirements

Test your connectivity before the online session takes place: http://www.proz.com/faq/4997#4997.

For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.6 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Fast Internet connection (384 kbps or more recommended)
• Speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
Comments about this course


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Feedback on this course (4)
Very satisfied (4 out of 5)
"Very valuable insights on marketing strategy - especially CV as a brochure and the ideal customer av..." Read more
Very satisfied (4 out of 5)
Very satisfied (4 out of 5)
Very satisfied (4 out of 5)
Maria G Doglioli (X)Maria G Doglioli (X)

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Judy Rojas
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Fabio Salsi
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Antje Lücke
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Silvina Beatriz Codina
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Marta Marullo
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Radovan Klier
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ABeyer
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Walpurga Schrems
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Anne Latapie
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William Pairman
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Eugenia Sánchez
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Viсtoria Ilina
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Manuela Cravotta
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Katarina Dusikova
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Dr. Tilmann Kleinau
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Clément Defontaine
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Helmut Malinowski
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Eleonora Imazio
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Mohamed-hassan
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Martina Schulz
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Randa Hassan
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Beatriz Ramírez de Haro
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Lucy Wang
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Muhammad Alhusseiny
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Sara Bigini
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Bee Baran
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gemae
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Greg Woods
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Sandra Barros
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Maria G Doglioli (X)
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Freddy De Smijter
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