Marketing for translators: what works and what doesn't

Format: Videos
Topic: Marketing for translators

Course summary
Availability:This training is available on-demand

Duration: 60 minutes

After you purchase access click here to watch the video.

Summary:Do you want to understand what actually works and what doesn't in terms of marketing for translators? Do you want to avoid wasting money and learn how to make the most of what you already have? In one hour we will explore different marketing options so you will understand how to pick what suits you and learn how to use it.
In one hour you will learn how to choose the right marketing tools and use them the right way to increase your presence and find more clients.
Target audience
- Experienced translators
- Young translators
- Translators willing to improve their marketing skills
Learning objectives
This course will give you an overview of the most relevant available marketing tools. It will guide you through different fields and options, will show you how to use every tool and custom it according to your needs and goals.
You will learn how to:
• compare the available marketing options
• find the right marketing options
• choose and mix different channels
• use free tools
• choose how to evaluate payment options
• set up a marketing campaign
• create a marketing strategy and evaluate the results
• Basic understanding of marketing
Click to expand
• Marketing for translators basics:
- why do we need it?
- what is that we need to know about that
- what works and what doesn't work: a personal, honest confession.
- how to avoid expensive services and make the most of what we know
• Choose the right option:
- find your target market
- learn how to communicate with your target market
- what are the most effective tools
- more options you might not know
• Create a marketing plan that works
• Checking and updating your marketing strategy
• Targeted campaigns
• Promotional ideas and tips

Virtual platform system requirements
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With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.
Registration and payment information (click to expand)
Click to expand
Price: 20.00 USD

Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here.
Created by
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
General discussions on this training

Marketing for translators: what works and what doesn't

Anne Latapie Identity Verified
Local time: 11:07
English to French
Video not downloadingOct 22, 2014

Thank you very much for this session.
I could not attend during some minutes and I would like to watch the video now but unfortunately, it seems that the link is not working -
Thank you for fixing that issue,
Best regards,


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