Personal branding for translators: ideation and creation

Formats: Videos
Topics: Business skills for translators
Marketing for translators
Personal branding

Course summary
Availability:This training is available on-demand

Duration: 60 minutes

After you purchase access click here to watch the video.

Summary:Manage the creation of your brand and make it personal, unique and truly yours. Simple steps and tools to overcome the creative block and create a brand that will be meaningful for you and your target market. Use your brand as a promotional tool to attract the right clients and help your business to grow.
In one hour we will see how to create a personal brand that will work for your translation business and will help you to be recognised and become more visible. Learn how does the ideational phase works, from brainstorming to naming and how to put everything into practice, without getting lost.
Target audience
- Experienced freelancers who want to create their brand and improve their marketing strategies
- Freelancers who wants to find more clients and get noticed
- Young freelancers in the process of establishing their own business
- Young and experienced translators interested in creating a personal brand for their business
Learning objectives
In this course we will learn how to:
• pick the right idea and turn into a personal brand
• think creatively and find the right name
• crate a visual identity that works for your business
• manage your brand from its creation to its actual usage
General interest for the topic
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Contents will include:
• creative brainstorming that works
• planning and turning your idea into a practical strategy
• how to create a brand that works for you and your market:
- naming
- visual identity
- examples from the industry and out of the industry that can inspire us
• how to use your brand to find more clients:
- promotional material
- brand awareness
• increase your visibility and find more clients: tips and branding ideas
Virtual platform system requirements
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With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.
Registration and payment information (click to expand)
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Price: 20.00 USD

Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here.
Created by
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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