Copywriting per traduttori

Formats: Webinar presentations
Topics: Business of Translation and Interpreting
Grow your translation business
Editing and proofreading
Services and specialization

Course summary
Start time:Oct 28, 2015 15:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at http://www.proz.com/translator-training/course/12862

If you purchased the webinar please find the video at your My videos page http://www.proz.com/videos/my_videos

A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings




Duration: 60 minutes.
Check what time the course is running in your local time here.

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:Italian
Summary:Cos'è il copywriting, quali sono gli elementi principali di un progetti di copywriting e quali sono i suoi utilizzi. Come scrivere un testo che funziona, pianificare il processo di scrittura, scegliere e sviluppare tono, stile e approccio personali, leggere ed interpretare le richieste del cliente, problemi comuni e soluzioni efficaci.
Description
In questo corso vedremo cos'è il copywriting e come si diventa copywriter.
Quali sono i progetti di copywriting più comuni, gli elementi chiave di un buon testo e quali scelte fare per creare testi efficaci.

Dalla scelta delle parole, alla creazione di un piano di lavoro, gli svariati ambiti di utilizzo del copywriting per il traduttore, esempi, suggerimenti e idee, esploreremo il mondo del copywriting cercando di capirne gli elementi principali.


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Target audience
Giovani traduttori
Traduttori esperti
Traduttori interessati al copywriting
Learning objectives
Durante questo webinar, impareremo:
• cos'è il copywriting
• come funziona un progetto di copywriting
• quai sono gli element di un progetto di copywriting
• trovare uno stile di scrittura personale che ci renda unici
• cosa funziona e cosa non funziona nel copywriting
• come diventare copywriter e traduttore
Prerequisites
Interesse per il copywriting
Program
Click to expand
Il contenuti del corso includono:
• elementi di base del copywriting
• scrittura creativa e copywriting: così diverse e così simili
• elementi chiave di un progetto di copywriting
• scrivere: trovare e sviluppare uno stile personale, scegliere le parole giuste, scrivere per lavoro e scrivere per passione, ecc.
• il copywriter a lavoro: esempi di progetti di copywriting e breve analisi
• tradurre e scrivere: come offrire entrambi i servizi e dove trovare clienti
• risorse e consigli
Virtual platform system requirements (click to expand)
Click to expand
Run the connectivity test before purchasing a webinar: http://www.proz.com/faq/4997#4997

For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: OS X 10.7 Lion, 10.8 Mountain Lion, 10.9 Mavericks and 10.10 Yosemite
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

Note: if you have a credit to redeem please feel free to purchase this training with your credit by clicking on a "Purchase for $ (Use purchase credit)" button on your right as it is suggested on this screenshot. More information about training credits please find here.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.

Important: Those that purchase a seat in advance may be able to pay an "early bird" or cheaper price, and those that confirm participation later or last minute, may likely get to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.
Trainer
 Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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 Emanuela Coltro
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Globalizing®
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