Copywriting for translators

Formats: Webinar presentations
Topics: Grow your translation business
Website translation
Editing and proofreading
Services and specialization

Course summary
Start time:Oct 23, 2015 15:00 GMT     Add to calendar

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Summary:Learn what is copywriting and how translators can become copywriters, what are the benefits of being both and what are the risks. Focus on understanding how does a copywriting project works, from the brief to the creative process, finding your style. The elements of the copy, the different ways in which copywriting can be used, examples from the advertising and digital world, multilingual copywriting, what works and what doesn't.
In one hour we will learn what is copywriting, what are the elements of a good copy, how to choose the right words & improve your writing style, how translators can become copywriters.
We will explore different types of copywriting projects (from website to advertising and more) and we will break the copywriting code to analyse its components, the importance of choosing the right words, how to set up you own creative process, plan, find resources, etc.
On the business side, we will see what are the benefits of copywriting and how to find clients as translators and copywriters.
Target audience
Freelancer into creative writing and copywriting
Established freelancers who want to brush up their skills
Freelancers starting out in the translation industry
Learning objectives
In this webinar you will learn:
• what is copywriting
• what are the components of a copywriting project
• what the different uses and types of copywriting
• style and writing tips & techniques
• what works and what doesn't
• the benefits of copywriting for translators
• how to be copywriters and translators
General interest for the topic
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Contents include:
• what is copywriting
• what are the elements of a good copy
• good words and bad words
• find your tone, style and establish your writing plan
• style, punctuation, words and other key elements of your text
• copywriting purposes: write, convince, sell.
• USP and various copywriting purposes
• examples of copywriting projects
• benefits of copywriting for translators
• copywriting resources
Virtual platform system requirements (click to expand)
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• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.


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Registration and payment information (click to expand)
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To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

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Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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Feedback on this course (3)
Extremely satisfied (5 out of 5)
Extremely satisfied (5 out of 5)
"Very informative. I got a good insight into professional copywriting."
Extremely satisfied (5 out of 5)
"The course was clear and precise, with input on the major needs for a copywriter."

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