SEO e traduzione nel settore turistico

Formats: Webinar presentations
Topics: Language specific courses
Website translation
Localization

Course summary
Start time:Apr 20, 2016 15:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at http://www.proz.com/translator-training/course/13523

If you purchased the webinar please find the video at your My videos page http://www.proz.com/videos/my_videos

A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings






Duration: 60 minutes

Check what time the course is running in your local time here.

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:Italian
Summary:Cos'è la SEO? Che ruolo ha nella promozione online dei servizi e dei prodotti turistici? Quali sono gli aspetti della traduzione che dobbiamo considerare? Come è possibile risolvere problemi quali l'adattamento di link, parole chiave e testi di marketing? Questi ed altri aspetti legati alla creazione e traduzione di material online per il settore turistico, con particolare attenzione alla SEO.
Description
Il settore turistico è legato alla promozione online di servizi e prodotti locali ed internazionali. In quest'ottica, ci occuperemo di capire meglio come funziona la SEO e cosa succede quando al traduttore viene richiesto di localizzare, transcreare o semplicemente tradurre materiali di pubblicità e promozione turistica tenendo conto della SEO e del suo impatto.

Durante questo webinar ci occuperemo di:

• cos'è la SEO
• SEO e il settore turistico
• SEO nella traduzione e nella transcreazione
• esempi e suggerimenti per mantenere la SEO durante la traduzione/transcreazione
• terminologia, risorse, link utili
Target audience
• Giovani traduttori
• Traduttori esperti
Learning objectives
Durante questo webinar ci occuperemo di:
• cos'è la SEO
• SEO e il settore turistico
• SEO nella traduzione e nella transcreazione
• esempi e suggerimenti per mantenere la SEO durante la traduzione/transcreazione
• terminologia, risorse, link utili
Prerequisites
Conoscere la traduzione per il settore turistico e la SEO può essere utile ma non è necessario.
Program
Click to expand
I contenuti del corso includono i seguenti aspetti:
• SEO - cos'è, di cosa è composta, quanto è importante per il turismo e nella traduzione per il turismo
• SEO - terminologia utile, link, risorse e strategie
• web copywriting & materiali di marketing per il turismo
• la promozione online dei prodotti e dei servizi turistici: creazione e traduzione si siti web e materiali pubblicitari (introduzione)
• Traduzione & transcreazione: ricerca, sostituzione, motori di ricerca, ranking, adattamento, ecc.
Virtual platform system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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Attendees (12)
Flora Iacoponi, MCIL
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MAITS
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Alessandra Diagne
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Raquel Bautista Valbuena
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Angelica P.
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Ossama Salama
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Elisabetta De Vecchis
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Lorgia Quintero
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Anna Martynova
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Erika Ballardin
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Maria Vittoria Bianca
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Marco Salsi
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Patrizia Galletti
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Virna Bazzo
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Debora Serrentino
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Agnese Sabatini
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Eva Marano
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Silvia Bernini
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Carla Scanzani
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johnmercury
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Jessica Grisogani
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