Create a blog and stand out in the translation industry.

Formats: Webinar presentations
Topics: Getting established in the translation industry
Marketing for translators

Course summary
Start time:Sep 23, 2015 13:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at

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Summary:In one hour, learn how to create a personal blog and stand out in the translation industry. Become a blogger, create a passionate community and establish yourself in the translation industry. Simple ideas and tips on how to create and run a successful blog and use it as a powerful marketing tool.
In one hour, learn how to create a personal blog and stand out in the translation industry.

Whether you do it for passion or for business purposes, blogging is a great marketing tool that (a) helps you to share your expertise, (b) gives you the chance to reach thousands of people, (b) converts your readers in your community of fans and supporters, (c) represents your personal, unique, most important online marketing platform.

However, the web is packed with millions of blogs that are read and consulted on daily basis by people and companies willing to get updates, share interesting storied, read entertaining posts, be inspired, buy. So running a successful blog might not be so easy as it seems.
In this course we will explore the benefits of blogging for your translation business and will focus on aspects like how to get it started, what kind of topics you should blog about and how to attract more traffic and share your brand new contents.

Features include:
• Why blogging?
• How to choose the right topic and create unique content
• Choosing the right name and URL for your blog
• Designing your blog: what are the elements that you must include
• Let it grow: tips and ideas on how to increase traffic, engage your readers and convert them into clients

Target audience
The course suits:
• Freelancers starting in the translation industry
• Experienced freelancers who wants to improve their blogging and marketing skills and expand their business
Learning objectives
In this course you will learn how to:

• Set a blog from scratch: choose the right platform, topics, name, design and style
• Find your own writing voice
• Create blog posts that work and that people will love: create the right title and textual structure, choose catchy pictures and add multimedia
• How to attract traffic and create a community of passionate readers: choose the right social media tools and enrich your blog
• How to turn your blog into a great marketing tool for your business and stand out in the translation industry
No prerequisites
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• Blogging: why and how, content marketing.
• Blogging platforms
• How to choose the right topic, name, style, target audience
• Design your unique blog: platform, URL, banner, pages, tags, archives, categories, blogroll, other additional elements.
• Structure of a good post: title, body, links, multimedia, signature
• Call to action
• Share your blog: social media and other tools
• Blogging tips, ideas and examples
Virtual platform system requirements
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Virtual platform system requirements

Test your connectivity before the online session takes place:

For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.6 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Fast Internet connection (384 kbps or more recommended)
• Speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information
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Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Created by
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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Feedback on this course (4)
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Extremely satisfied (5 out of 5)
"This was a very comprehensive and interesting course."
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"Good material and ideas. "

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