Free Webinar: Three No-Cost List Building Strategies

Formats: Webinar presentations
Topics: Getting established in the translation industry
Marketing tools for translators
Grow your translation business
Marketing for translators
Business skills for translators
Business of Translation and Interpreting

Course summary
Start time:Jun 7, 2016 15:00 GMT     Add to calendar

Duration: 90 minutes.

Check what time the course is running in your local time here.


Useful links:

Once uploaded, the video will be available from the video centre

ProZ.com training cancelation policy
Language:English
Summary:This Free webinar is an official trailer of the upcoming training: Create your marketing machine to sell translation and localization services, http://www.proz.com/translator-training/course/13526
Description
Important: the session has been rescheduled from 2 pm GMT to 3 pm GMT. If you have any questions, please feel free to submit a support request at: http://www.proz.com/support/



Do you feel like you've been stuck in this endless rut of selling translations? The old tricks just don't produce the needed results anymore, yet, somehow the new techniques seem even more impossible to master. Social media targeting feels to be a colossal waste of time and all the big LSP guys appear to have conquered it all. Meanwhile, between all of that, you still can't seem to offer a "competitive" price.

Sounds familiar? ... Then this FREE Master Class is for you.

Slator surveyed all 75 US government-certified language providers and discovered the cheapest average per-word rate for English-to-Spanish translation has a low of USD 0.08 and a high of USD 0.30. The priciest language pairs, English-Japanese and English-Korean, have offers ranging from USD 0.14 to USD 0.57.

So, why would someone pay USD 0.30 for a word translated into Spanish when they can get it for USD 0.08 from another vendor for the same type of content? In the end, it’s all about how you market and position yourself to your prospect customers.

This workshop shows you how build a list of customers who value the benefits that you bring and then get these people engaged with you.

Over the last seven years, I've spent days, weekends and endless hours sitting in meetings with marketers from billion-dollar companies to develop best in class global digital marketing infrastructures, processes, and strategies to localize global marketing content. I have listened to audios and watched videos to learn all I could about marketing and selling all kinds of products and services.

Then, and this is the IMPORTANT part, I implemented, experimented and tested various approaches for our line of business.

In this free Master Class, I will show you 3 totally free strategies that you, too, can use to increase your list of customers that esteem the value of your work.

So if more customers and more income are important to you and your business, then I invite you to lock-in NOW and join me for this live workshop. Start building, selling, and succeeding with your business today.

Prerequisites
None.
Software and system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows 7 – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
The training is free. Once you register for the training you will see your status as "Registered and paid" which means you are all set for the training.
Trainer
Andrew Lawless    View feedback | View all courses
Bio: Andrew Lawless is a speaker, writer, business owner, and a reference point for localization professionals. He has a regular business school column in localization's prime magazine 'Multilingual' and is a contributor to 'Brand Quarterly.' He was last featured as a world's leading industry expert in the German marketing magazine 'Absatzwirtschaft.' Andrew has presented on the importance of localization to a country's economic security to the US White House and testified on the issue in the US Senate.

His company, Rockant, automates global digital marketing, and helps you speak with one-voice - in all marketing channels and all languages - for maximum brand impact worldwide.

As President of Rockant and Lawless GuidesTM, Andrew is razor sharply focused on inspiring and priming localization professionals for success.
Comments about this course

Free Webinar: Three No-Cost List Building Strategies

Fontainedemots Identity Verified
Belgium
Local time: 06:08
Dutch to French
+ ...
Video?Jun 7, 2016

Thanks for this great initiative. Will it be possible to get the video afterwards, like for paid trainings? Best regards, Laura

 

Andrew Lawless
United States
Local time: 00:08
Video? Jun 7, 2016


Will it be possible to get the video afterwards, like for paid trainings? Best regards, Laura


Thank you so much for your interest in my master class. My team is planning to repeat the master class at one point, but for now, we do not have plans to make the recording available because it also contains time-sensitive information.

I will post it on ProZ, if and when we run this master class again.


 

Gloria Hernández Identity Verified
United States
Local time: 00:08
Member (2016)
English to Spanish
About the repeatJun 8, 2016

Please, do announce it with more time!! I don't know if I missed a prior announcement, but I just saw the email today!! Sounds SUPER interesting! Thanks SO MUCH!!!icon_smile.gif Gloria

 

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Feedback on this course (2)
Extremely satisfied (5 out of 5)
"Hi, Andrew.
The webinar was very informative and gave me the necessary orientation I needed
to es..." Read more
Somewhat dissatisfied (2 out of 5)


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