Freelancers - To specialise or not to specialise - that is the question!

Formats: Webinar presentations
Topics: Getting established in the translation industry
Business of Translation and Interpreting
Grow your translation business
Translation quality assurance
Time management
Personal branding
Software, tools & computing
Services and specialization
Legal translation
Audio-visual translation and subtitling
Medical translation
Website translation
Translation in Travel & Tourism
Business and finance translation
Official documents translation
Technical & scientific documents translation
Business skills for translators
Marketing for translators

Course summary
Start time:Oct 26, 2017 14:00 GMT     Add to calendar

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Duration: 60 minutes.

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Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc. Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your profile.

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Summary:So you want to specialise but don't know how and when? Find out why it's better to be a specialist rather than a generalist and which specialisms sell Find out how to become both an expert and a specialist in your chosen subject areas Find out how to turn a past life or a current leisure interest into a specialist subject so that you can become the go to professional in your subject area.
The course will discuss whether or not we should specialise, which subjects are the most marketable specialisms and how many specialisms might be too many. As well as discussing how to use a past career or perhaps a current leisure interest as the basis for our specialisms, we will consider the possibility of having different or the same specialisms in various languages.

We will look at the right time in your career to specialise and when it is safe to move away from being a generalist. We will also consider what counts as "specialist knowledge" and the difference between "specialists" and "experts" - being a specialist doesn't necessarily mean that you are an "expert".

The course will also help you to market your specialisms in a way that is legal and honest and does not mislead potential clients.
Target audience
New starters in the translation industry who are hoping to develop one or more specialisms
Experienced translators looking to make the break from being generalists to specialists but who need a leg up
Learning objectives
How to develop one or more (but not too many) specialisms
How to acquire a new specialism from scratch or develop a past work life or current leisure interest into a specialist subject area
How to choose the right specialism(s) for you
Specialist translators have higher earning power than generalists so what's not to like?
No particular previous knowledge or experience is required but it would be helpful for the Q and A session if attendees could have some ideas as to which areas they are already specialising in or would like to specialise in the future
Click to expand
What is a specialism?
How and why specialists are not necessarily experts
How to use existing knowledge and experience to build a specialism
How to acquire knowledge to develop a new specialism
Which specialist areas pay better than others and why
How to choose the best specialism(s) for you
Why too many specialisms mean that you are still a generalist
The Do's and Dont's of marketing oneself as a specialist
Who says you are a specialist? You do or they do?
Virtual platform system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

Note: if you have a credit to redeem please feel free to purchase this training with your credit by clicking on a "Purchase for $ (Use purchase credit)" button on your right as it is suggested on this screenshot. More information about training credits please find here.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Created by
sue leschen    View feedback | View all courses
Bio: Sue Leschen is a lawyer - linguist and is also the Director of Avocate a niche market legal and commercial French interpreting and translation business based in Manchester, UK.

She is a hands - on interpreter and translator herself - been there, got the T Shirt!

She is a member of the Council of the Chartered Institute of Linguists and also of the Professional Conduct Committees of the Institute of Translation and Interpreting, the National Register of Public Service Interpreters and also of the National Registers of Communication Professionals working with Deaf Blind persons.

Sue is also a member of the Association of Police and Court Interpreters and also of the International Association of Professional Interpreters and Translators.

Sue believes in the need for professionally qualified, experienced and security vetted language professionals and she writes and lectures widely on professional conduct and standards. She is also an independent trainer and presents Business Clinic Support sessions as well as sessions on legal terminology support.

Like the trainer's pages on Twitter, LinkedIn.

General discussions on this training

Freelancers - To specialise or not to specialise - that is the question!

Local time: 18:50
Spanish to English
+ ...
Good points of viewOct 26, 2017

I liked the webinar but want to listen to it again to digest the main points and learn how to become a specialist
and find my niche. By the way, where is the audio?


Nicola Thayil Identity Verified
Local time: 08:50
Member (2012)
French to English
ReplayOct 27, 2017

Hi there, I'm in Australia so I won't be awake when the webinar is live, please let me know when the replay is available.


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